Director, Consumer Insights – Creative Strategy
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Job Description
Director of Consumer Insights & Creative Strategy leading consumer research and advising on marketing strategies at Neighborly. Empowering brands to innovate and unlock actionable insights.
Responsibilities:
- Lead consumer research strategy and advise on execution
- Partnering with each Neighborly brand’s Head of Marketing to develop a brand-specific annual approach depending on the brand’s growth strategy focal points
- Develop new cost-effective, actionable brand health tracking strategy and execution plan across Neighborly brands
- Leverage DIY survey technologies to write, execute, and analyze quantitative survey data
- Influence internal and external stakeholders to ensure that consumer insights are embedded in decision-making
- Concisely explain insights coming from complex analyses through effective verbal/written communication
- Partner with each year’s focus brands’ Head of Marketing to develop a new, differentiated creative strategy and write creative brand campaign briefs
- Partner with Neighborly Creative Director to select and brief creative agencies to execute upon brand campaign briefs
Requirements:
- 10+ years of experience in a Consumer Insights, Market Research and / or Creative Strategy role
- Extensive experience in conducting market research
- Strong business strategy intuition
- Ability to continuously prioritize and drive focus on the most growth- accretive initiatives
- A knack for creative marketing strategy
- Well-honed understanding of what marketing creative is differentiated and effective
- Ability to think critically and to interpret and apply processes across many different areas
- Ability to manage multiple projects simultaneously and work autonomously with minimal supervision
- Ability to thrive in a fast-paced, deadline driven environment under pressure
- Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required
- Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
- Budget management skills and proficiency
- Possess intellectual curiosity, with the spirit of a perpetual student.
Benefits:
- Equity and bonus opportunities
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