Director, Customer & Consumer Insights
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Job Description
Director of Customer & Consumer Insights ensuring data-driven understanding influences brand, growth, and product experiences at AG1. Leading insights initiatives across global markets and consumer experiences.
Responsibilities:
- Lead the Consumer Insights function and define the strategic roadmap for insights across brand, growth, and experience initiatives.
- Establish best-in-class research standards, frameworks, and tools that elevate the quality, rigor, and impact of insights across the organization.
- Ensure insights are integrated into key business decisions, helping teams translate consumer understanding into actionable strategies.
- Define the long-term vision and operating model for Consumer Insights at AG1, ensuring insights capabilities scale alongside business growth and evolving organizational priorities.
- Identify emerging global consumer, cultural, category, and market trends that inform strategic opportunities, innovation, and business planning.
- Ensure consumer insights strategies appropriately reflect regional, cultural, and market-specific dynamics as AG1 continues to expand globally.
- Drive alignment across cross-functional stakeholders on insights priorities, ensuring research investments are focused on the highest-impact business opportunities.
- Serve as a trusted strategic advisor to senior leadership, translating complex consumer and market dynamics into clear business recommendations.
- Lead all insights initiatives supporting brand strategy, brand performance tracking, and marketing effectiveness.
- Own and evolve the brand tracking program to ensure it delivers actionable insights for marketing and growth teams.
- Partner closely with Marketing and Growth teams to guide campaign development, messaging optimization, and audience strategy through consumer understanding.
- Oversee all UX/UI research efforts to support product and digital experience improvements.
- Ensure consumer insights inform design decisions, usability improvements, and customer journey optimization across digital platforms.
- Collaborate with Product, Design, and Engineering teams to embed consumer-centered thinking into product development and experience design.
- Guide consumer-centered product and experience strategy by translating behavioral, attitudinal, and usability insights into actionable recommendations.
- Influence end-to-end customer journey improvements across digital and product experiences through deep understanding of consumer needs, friction points, and motivations.
- Provide strategic oversight for New Product Development research initiatives.
- Partner with Director, Integrated Marketing, who will continue to lead NPD research, to ensure alignment between innovation insights and broader consumer and brand strategies.
- Support the prioritization and application of research that informs product innovation and concept development.
- Build strong partnerships with Marketing, Growth, Product, and other cross-functional teams to ensure insights are trusted, credible, and embedded in decision-making.
- Communicate insights clearly and effectively to senior leadership, helping drive alignment and strategic clarity.
- Develop scalable research frameworks, tools, vendor strategies, and operational processes that enable efficient, high-quality insights generation across markets, audiences, and business initiatives.
- Maintain organization and operational effectiveness within the insights function.
- Mentor team members and foster a collaborative, high-performing insights culture.
Requirements:
- 10+ years of experience in consumer insights, customer insights, UX research, market research, or related strategy-focused disciplines, including experience leading highly cross-functional insights initiatives in complex organizations.
- Proven experience building and evolving insights functions, frameworks, or capabilities that influence strategic business decisions across marketing, growth, product, brand, and customer experience.
- Deep expertise across qualitative and quantitative research methodologies, with the ability to translate complex consumer data into actionable business recommendations.
- Strong business acumen and strategic thinking skills, with demonstrated ability to connect consumer understanding to organizational priorities, growth opportunities, and customer outcomes.
- Experience influencing senior leaders and cross-functional stakeholders through compelling storytelling, executive communication, and evidence-based recommendations.
- Demonstrated ability to operate effectively in fast-paced, evolving environments with high levels of ambiguity and organizational complexity.
- Experience leading large-scale or multi-stakeholder research initiatives spanning brand, product, customer experience, and innovation efforts.
- Strong organizational leadership and operational excellence capabilities, including experience scaling processes, improving ways of working, and elevating research rigor and effectiveness.
- Experience in DTC, wellness, healthcare, consumer products, subscription businesses, or high-growth environments preferred.
- Experience supporting global and multi-market insights initiatives, including consideration of regional, cultural, and market-specific nuances.
Benefits:
- Competitive compensation and performance-based incentive plans.
- A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
- A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
- A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
- A high-growth, dynamic environment with opportunities for your direct impact to be felt.
- Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
- In-person team meetups for optimal collaboration, team building and accelerating productivity.
- A work environment and culture that is based on high performance, productivity and continuous improvement.
- The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
- Access to AG1 products and branded swag.
- Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
- All other benefits and insurances as required by law, based on your specific country of residence.
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