Director, Integrated Insights & Strategy – Therapeutic Area and Consumer Insight Lead
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Job Description
Director managing Integrated Insights & Strategy for obesity market in International Markets at Pfizer. Leading data-driven strategies and collaborating with cross-functional teams.
Responsibilities:
- Act as a strategic partner to Obesity International Commercial Office team to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies, tactics, and investment decisions.
- Develop and lead innovative ways for the Obesity business to track, analyze, and measure market dynamics with a focus on accuracy, insights, and identification of opportunities.
- Leverage all analytical approaches, connecting insights from healthcare data, primary market research, financial reports, syndicated reports, and internal Pfizer expertise to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.
- Own the end‑to‑end obesity consumer insight agenda.
- Translate human insight into brand behavior, not just messaging.
- Act as the voice of the consumer in senior forums.
- Integrate patient experience, social and cultural dynamics, digital and community influence, trust and reputation signals, and cross‑category learning from consumer health, wellness, and retail to inform more human‑centered, future‑fit commercial strategies.
- Design and apply insights to inform service models, experience design, and long‑term adherence strategies.
- Proactively assess obesity portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained.
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions.
- Lead data modeling and forecasting needs, and inform resource allocation and BU/franchise strategies and tactics.
- Elevate PMR as a value‑creating strategic asset , tightly linked to commercial priorities, investment decisions, and growth opportunities.
- Pioneer and embed innovative research methodologies , behavioral science, psychology, decision science , and digital approaches to answer complex business questions and drive behavioral change.
- Explore the use of novel data sources, advanced analytics, and AI‑enabled techniques to augment traditional PMR approaches.
- Create and manage budgets associated with assigned activities, through approved vendors.
- Accountable for meeting compliance and corporate SOP obligations of primary market research.
- Integrate campaign insights into broader analytic activities to paint the full picture of marketing execution and customer behavior, informing resource allocation decisions.
- Lead dialogue to integrate insights across various cross-functional teams, including data science, reporting, media.
- Contribute to the advancement of team capabilities through thought leadership and knowledge sharing.
- Align with other analytic teams to ensure cohesive activities with our stakeholders.
- Partner with other analytic functions to advance the use of novel data sources, including R.
- Partner with marketing / media agencies to ensure consumer data is leveraged to inform strategy and execution.
Requirements:
- Bachelor’s degree required, Masters preferred in a quantitative discipline
- 8+ years in consulting, finance, or market analytics
- 5+ years at a high-value level (e.g., EU & Global) developing data-driven brand strategy for key business assets
- Knowledge of the obesity market in International Markets (all countries except US), including relevant data sources required to understand and generate insights about the market
- Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Proven track record of being an indispensable thought partner to senior brand leaders and influencing without authority
- Demonstrated experience in the obesity market
- Demonstrated consumer empathy , track record in consumer‑led categories (not only Rx pharma), comfort operating where data is incomplete and emotion is dominant
- Team orientation and collaborative approach; outstanding listening skills and the ability to manage through influence
- Exceptional intellectual and analytical curiosity, a creative visionary who can drive innovation
- Sophisticated executive demeanor, comfortable functioning at the highest levels of organizations; excellent presentation skills, including strong verbal and writing capabilities
- Ability to work collaboratively in a team environment and to influence and drive change at all levels in an organization
- Ability to communicate complex ideas effectively – both verbally and in writing
- Capacity to quickly establish relationships of trust and credibility
- Demonstrated analytics & insights expert
- Demonstrated business acumen
- Fluency in English.
Benefits:
- Flexibility
- Equal Employment Opportunity
- Disability Inclusion
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