Director, Enterprise Applications
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Job Description
Director, Enterprise Applications overseeing marketing strategy and technology delivery at Alteryx. Leading cross-functional initiatives and managing vendor relationships for improved marketing effectiveness and customer engagement.
Responsibilities:
- Develop and execute the enterprise applications strategy supporting Marketing's business objectives and growth priorities.
- Partner with Marketing executives to understand business needs and translate them into technology capabilities and roadmap investments.
- Serve as a trusted advisor to Marketing leadership on technology trends, MarTech innovation, AI opportunities, process optimization, and digital transformation.
- Establish governance models for application investments, prioritization, architecture, and platform lifecycle management.
- Own the portfolio of Marketing applications, including but not limited to: Marketing Automation Platforms (Marketo, etc.), Customer Data Platforms (CDP), Digital Experience Platforms, Event and Webinar Platforms, Content Management Systems, Lead Management and Attribution Solutions, Marketing Analytics and Reporting Tools, AI-powered Marketing Solutions.
- Drive platform rationalization, adoption, optimization, and modernization initiatives.
- Evaluate and recommend new technologies that enhance marketing effectiveness and operational scalability.
- Lead the design and optimization of end-to-end marketing business processes, including: Campaign Planning and Execution, Lead Lifecycle Management, Demand Generation, Digital Marketing Operations, Customer Journey Orchestration, Marketing Attribution, Budget and Investment Tracking, Event Management, Content Operations.
- Identify opportunities for automation, standardization, and process simplification.
- Ensure alignment between marketing processes and broader Revenue Operations workflows.
- Lead complex cross-functional initiatives from strategy through implementation and adoption.
- Manage application delivery teams, product owners, business analysts, architects, and external partners.
- Establish scalable project and product management practices.
- Ensure successful delivery of roadmap commitments within scope, budget, and timeline expectations.
- Ensure seamless integration across Marketing, CRM, ERP, Data Warehouse, Customer Success, and Digital Experience ecosystems.
- Collaborate with Enterprise Architecture teams to maintain scalable, secure, and compliant solutions.
- Establish governance for application security, data privacy, compliance, and operational controls.
- Drive platform reliability, performance, and operational excellence.
- Manage relationships with strategic technology vendors and system integrators.
- Negotiate contracts, licensing agreements, and service engagements.
- Own application budgets, forecasting, and cost optimization initiatives.
- Track ROI and business value realization from technology investments.
- Build, develop, and mentor a high-performing team of application leaders and professionals.
- Foster a culture of accountability, innovation, continuous improvement, and customer focus.
- Develop organizational capabilities in product management, process excellence, and digital transformation.
Requirements:
- Bachelor's degree in Information Systems, Computer Science, Business, Engineering, or related field.
- 12+ years of experience in Enterprise Applications, Business Systems, or Digital Transformation roles.
- 5+ years of leadership experience managing teams and large-scale enterprise initiatives.
- Deep expertise supporting Marketing organizations and marketing technology ecosystems.
- Experience leading implementations and optimization efforts involving platforms such as Marketo, Salesforce, or comparable technologies.
- Strong understanding of marketing operations, lead management, campaign execution, customer journeys, and marketing analytics.
- Experience managing enterprise integrations, data architecture, and cross-functional business processes.
- Proven track record delivering strategic programs and business transformation initiatives.
- Strong executive communication and stakeholder management skills.
Benefits:
- bonus or commission
- medical
- retirement
- financial
- wellness
- time off
- employee discounts
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