Director, Integrated Marketing and Analytics
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Job Description
Director of Integrated Marketing and Analytics leading strategy and operations for GBTA's global marketing. Ensuring cohesive campaigns and measurable outcomes through data-driven decisions in a collaborative environment.
Responsibilities:
- Own GBTA’s global product and event marketing calendar to align campaigns across regions and products.
- Manage marketing operations tools and processes to streamline marketing campaign planning and execution.
- Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages.
- Support localization of campaigns to ensure global relevance.
- Lead departmental OKR tracking and global campaign/revenue reporting.
- Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact.
- Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions.
- Other duties as assigned.
Requirements:
- Bachelor’s degree in Marketing, Business, or related field; Masters degree preferred.
- 7+ years in integrated marketing, operations, or analytics, including leadership experience.
- Strong data analysis and reporting skills with experience presenting to executives.
- Highly collaborative leader with cross-functional and agency management experience.
- Background in trade associations, B2B, or event-driven organizations preferred.
- Excellent interpersonal, (oral and written) communication, time management, and organizational skills.
- Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items.
- Ability to multitask various projects while remaining focused and dedicated to high-quality output.
- Strong technical skills, including cloud-based systems.
- Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word.
- Background in trade associations, membership organizations, and/or large-scale event marketing preferred.
- Knowledge of travel industry.
Benefits:
- GBTA welcomes all candidates and supports inclusivity and diversity in the workplace.
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