Director of Brand, Media
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Job Description
Director of Brand + Media leading brand strategy and media outreach for WarriorBabe's women-centric fitness movement. Focus on community engagement and affiliate marketing for growth.
Responsibilities:
- Decide what lives under the WarriorBabe master brand versus personal brands, and how every channel ties into one connected universe instead of disconnected accounts.
- You own both layers and the pipeline that moves people between them.
- Design and launch a TikTok Shop affiliate program with recruitment, activation, and leaderboard mechanics strong enough to compete at category-benchmark scale.
- Build and prove a repeatable playbook for hyped product drops — reverse-engineered from affiliates × activation rate × units, plus owned-audience conversion — building toward 50,000 units sold in 24 hours.
- Design and pilot a named community program, pop-up events, and a city-ambassador model.
Requirements:
- Built a brand audience with receipts — taken a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views, and can walk through the analytics, the timeline, and what you personally decided.
- Built real community and ambassador programs — thousands of people actively promoting a brand, and you know the mechanics: recruitment, activation, leaderboards, churn.
- Owned a commerce number — TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales, and can talk through the math behind a drop you ran.
- Long-form conviction — you see YouTube as a trust engine, not a place to dump podcast clips, and understand connected storylines and watch-time economics.
- Managed multiple faces/talent at once and the risk that comes with it.
- Builder energy — you're comfortable building the machine while running it: hiring, systems, cadence, with no mature org to lean on in year one.
Benefits:
- quarterly bonuses tied to locked KPIs
- structured performance compensation
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