Director of Demand Generation
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Job Description
Director of Demand Generation as first marketing hire at a compliance software company. High ownership role focusing on building demand generation and pipeline.
Responsibilities:
- Build and run a repeatable top-of-funnel engine across email, lifecycle nurturing, webinars, events, partner/channel efforts, and selective paid or retargeting programs where appropriate
- Create and own the campaign calendar, execute campaigns, and drive measurable pipeline outcomes
- Connect marketing activity to pipeline, conversion, and revenue impact rather than vanity metrics
- Continuously test and improve channel mix, messaging, and campaign performance
- Own HubSpot end-to-end, including lifecycle stages, lead routing, dashboards, attribution, automation, and data hygiene
- Define what qualifies as an MQL and implement tracking and reporting the business can trust
- Build weekly and monthly reporting that clearly shows what is working, what is not, and what should change next
- Establish clean funnel visibility and more disciplined reporting from a messy or imperfect starting point
- Partner closely with Sales to define handoffs, follow-up expectations, routing logic, and feedback loops
- Help improve lead quality, speed to follow-up, and sales confidence in marketing-sourced activity
- Operate as a revenue-minded marketing leader who understands pipeline math and what drives actual commercial outcomes
- Help refine ICP, messaging, and market positioning in partnership with leadership and Sales
- Ensure campaigns and core assets reflect a compelling, credible, and conversion-oriented story
- Ensure essential assets exist and are effective, including landing pages, campaign copy, light collateral, presentations, and sales enablement materials
- Manage outside vendors and contractors with clear briefs, deadlines, expectations, and quality control
- Make practical budget recommendations and allocate spend across programs based on performance and business priorities
Requirements:
- 6+ years of B2B marketing experience with direct ownership of demand generation and pipeline outcomes
- Strong operator who can set strategy and execute hands-on
- Deep HubSpot experience, including automation, lifecycle stages, reporting, dashboards, and funnel management
- Ability to connect campaigns, positioning, reporting, and budget decisions back to pipeline outcomes
- Strong partnership style with Sales and the ability to drive process adherence without unnecessary friction
- Comfortable operating in ambiguity and building structure where little exists
- Strong communication skills and the ability to bring clear, strategic thinking without getting lost in the weeds
- Bias for action, high ownership, and comfort in a fast-paced, high-accountability environment
Benefits:
- 100% of employee health insurance premium covered
- Dental and vision insurance
- Life insurance
- Short-term and long-term disability insurance
- 401(k) with up to 4% company match
- Remote within the U.S.
- Quarterly travel for team on-sites and events
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