Performance Marketing Specialist
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Job Description
Performance Marketing Specialist at easycosmetic optimizing Google Ads and Meta Ads campaigns. Collaborating with teams to analyze performance and increase ROI in a dynamic environment.
Responsibilities:
- Build and optimize campaigns directly in Google Ads and Meta Ads
- Manage external performance partners and analyze their performance
- Evaluate ad creatives and provide data-driven feedback to design team
- Work with algorithmic recommendations and assess their effectiveness
- Identify automation opportunities and suggest improvements
- Track results and derive actionable insights from metrics
- Collaborate with Content, Social Media, and Email Marketing teams
Requirements:
- Several years of hands-on experience in performance marketing (ideally in e-commerce)
- Strong expertise in Google Ads and Meta Ads – you have built and optimized campaigns yourself
- Understanding of AI-driven advertising systems (Meta Andromeda, Smart Bidding, Advantage+)
- Confident handling of performance KPIs and data-driven optimization
- Experience with price comparison platforms (idealo, billiger.de) and retargeting networks (Criteo)
- Experience with automation tools (n8n, Make, Zapier) – a plus, not a must
- Basic knowledge of scripting or API usage
- Experience in the beauty or cosmetics industry
Benefits:
- Flexible start times and 28 vacation days, increasing with tenure, plus optional company pension plan
- €50 tax-free monthly benefit
- Height-adjustable desks, ergonomic chairs, and dual monitors at every workstation
- Large summer party, team lunches, and regular team events
- Dog-friendly office
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