Paid Social Ads & Performance Marketing Manager
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Job Description
Paid Social Ads & Performance Marketing Manager designing impactful campaigns and digital strategies at Riffbird Gmbh. Managing and optimizing performance across various social media channels.
Responsibilities:
- Campaign management: conceptualizing and managing social ads campaigns on platforms such as Facebook, Instagram, Google and TikTok — with a focus on our corporate marketing.
- Designing creatives, audience-targeted copywriting and funnel construction included.
- Implementing creative ideas for digital campaigns, developing new formats and testing innovative approaches.
- Ongoing analysis of market trends and competitors to optimize visibility, traffic and conversion rates.
- Analyzing relevant KPIs and continuously optimizing campaigns for budget efficiency and lead quality.
- Actively shaping the marketing strategy in collaboration with our Performance Marketing team — including access to the full know-how of RIFFBIRD®.
Requirements:
- Professional experience in social media marketing and ideally content creation.
- Technical proficiency with Meta Ads Manager, Google Ads, Canva, Figma, Adobe or comparable tools.
- Creative sense for social media trends, strong copywriting skills and a keen eye for design.
- Self-initiative and openness to new tools, ideas and innovative approaches.
- Very good German language skills, both spoken and written.
Benefits:
- Significant creative freedom for your ideas and campaigns
- Hybrid work with a base in Austria — flexible and modern
- Permanent contract in a creative, committed team
- Training opportunities and access to comprehensive marketing know-how
- Flat hierarchies & open communication
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