Senior Growth Campaign Manager – SaaS
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Job Description
Senior Growth Campaign Manager at Alpega Group developing marketing campaigns for B2B SaaS solutions. Driving demand generation and pipeline growth across various channels in a remote setup.
Responsibilities:
- Define, launch, and measure end-to-end demand generation campaigns that drive pipeline growth across net new lead generation and existing customer marketing
- Manage and optimize campaigns across paid media, organic channels, email marketing, webinars, and events
- Design, implement, and monitor multi-channel nurturing campaigns that guide prospects and existing customers through the customer journey, increasing conversion and retention rates
- Monitor campaign performance metrics, conversion rates, and pipeline impact
- Stay informed on industry trends and customer behaviors to refine messaging, product offerings, and engagement strategies effectively
- Collaborate with the content team to produce relevant and engaging materials, supporting nurturing, retention, branding, and lead generation efforts
- Work closely with Sales, Product Marketing, Content, and RevOps to align campaign efforts with business goals
Requirements:
- At least 5+ years of experience in B2B SaaS marketing, preferably in demand generation, campaign management, or growth-specific roles
- Solid understanding of TMS or B2B SaaS marketing, with an understanding of complex sales cycles and enterprise buying processes
- A data-driven mindset, able to track, measure, and optimize marketing performance effectively
- Mandatory fluency in English, fluency in German or French would be highly valued
- Hands-on experience with marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Google Analytics, etc.)
- Good project management and organizational skills, capable of handling multiple campaigns simultaneously
- A proactive and results-oriented approach, always looking for new ways to improve campaign performance
- Excellent communication and collaboration skills to work cross-functionally with sales, product, and content teams
Benefits:
- A competitive salary package
- Additional legal benefits focused on your well-being
- Work flexibility
- Career growth
- A permanent contract
- Remote working model
- Gaining experience in the supply chain and logistics
- An international working environment
- Possibilities to create and design structures, systems and processes on one’s own responsibility
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