Paid Search Specialist
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Job Description
Paid Search Specialist developing and executing digital marketing strategies at Acceler8 Labs. Focusing on Google and Amazon ads to optimize client campaigns for growth.
Responsibilities:
- Developing and executing our paid search strategy across various platforms, with a primary focus on Google and Amazon ads.
- Overseeing campaign setup, optimization, and performance analysis to drive continuous improvements and meet key performance indicators (KPIs).
- Optimizing Google Merchant Center feed and fix product feed errors.
- Interfacing directly with clients for day-to-day account management, reporting campaign results and gathering feedback on a regular basis.
- Identifying opportunities for expanding campaign reach and growth through innovative tactics and audience targeting.
- Ensuring compliance with advertising policies and guidelines set by Google, Amazon and other advertising platforms.
- Manage budgets, bidding strategies, and overall campaign expenses to achieve optimal ROI.
- Conduct keyword research, ad copy testing, and recommend landing page optimizations to maximize campaign performance.
- Staying informed of industry updates and new platforms to ensure our clients are following the latest best practices and getting early mover advantage.
Requirements:
- Must have 1+ year of full time agency-side experience managing conversion-focused digital marketing campaigns on Google for Ecommerce clients.
- Amazon and retail media platforms is a plus.
- Previous experience managing $30,000+ monthly advertising budgets on Google while maintaining ROAS targets.
- Prior experience in a client-facing role.
- Knowledge and experience with keyword research tools for Google.
- In-depth knowledge of Google's Performance Max campaigns.
- Problem solver who can identify any potential challenges, understand the root cause and propose solutions.
- Thrive in a fast paced changing environment where no two days are often the same, and embody a “get things done” attitude.
- Strong collaboration, communication and presentation skills both internally and externally.
- Google Ads, Google Analytics and Amazon ads certifications are a plus.
- Working knowledge of GA4 and GTM is a nice-to-have.
Benefits:
- Flexible working hours
- Remote workdays
- Learning and certification opportunities
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