Director, Performance Marketing
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Job Description
Director of Performance Marketing leading paid client acquisition at Mariner. Collaborates with Sales, Technology, and Digital teams to develop insight-driven campaigns.
Responsibilities:
- Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels.
- Translate growth strategy into actionable activation plans aligned with campaign and segment goals
- Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments.
- Lead campaign briefing and collaborate with creative teams on messaging and asset development
- Ensure creative and messaging are informed by audience insights and optimized for channel performance
- Partner with media and analytics teams to review performance and identify optimization opportunities
- Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
- Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys
- Ensure landing experiences and on-site pathways support campaign objectives and conversion goals
- Incorporate digital engagement signals into activation planning and optimization decisions
- Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
- Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)
- Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights
- Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams
- Maintain a centralized repository of test learnings and support sharing of insights across teams
- Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
- Partner with Marketing leadership to support campaign priorities and activation timelines
- Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs
- Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning
- Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements
- Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution
- Provide creative feedback informed by channel performance, testing results, and user engagement behavior
Requirements:
- 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
- Experience executing multi-channel acquisition campaigns across creative and media partners
- Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
- Experience supporting or running digital-first testing and optimization programs
- Proven ability to collaborate with senior stakeholders and cross-functional partners
- Clear communicator who can translate insights into actionable recommendations.
- Experience in financial services, wealth management, or other regulated industries (preferred)
- Human-centered or experience-led marketing mindset (preferred)
- Familiarity with marketing analytics tools, media dashboards, and testing methodologies (preferred)
Benefits:
- Health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
- bonuses
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