Director of Digital Merchandising
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Job Description
Director of Visual Merchandising & Packaging Strategy responsible for physical retail experiences and DTC packaging at RYZE. Oversee visual merchandising, packaging innovation, and cross-functional collaboration with retail partners.
Responsibilities:
- Build and own RYZE’s visual merchandising and packaging vision, grounded in premium experience, operational scalability, and retail excellence.
- Translate brand positioning into world-class retail merchandising frameworks, shopper journeys, and physical brand environments.
- Develop a multi-year roadmap for in-store expansion, retail toolkit evolution, and packaging innovation.
- Partner with Retail Marketing, Brand, Creative, Sales, Operations, and Executive Leadership to align physical brand strategy with business and revenue goals.
- Establish KPI dashboards to measure velocity impact, execution quality, cost efficiency, sustainability performance, and ROI.
- Develop visual merchandising standards and playbooks for national retail partners.
- Oversee creation and production of in-store signage, endcaps, shippers, shelf trays, PDQs, and secondary placements.
- Architect scalable field merchandising systems, from setup guidelines to execution auditing.
- Support experiential activations and brand events, including physical builds and environmental storytelling.
- Own the end-to-end packaging strategy for RYZE’s DTC channel.
- Improve unboxing experience, shareability, and cost per package while maintaining premium presentation standards.
- Lead vendor sourcing, negotiation, and management across printing, fabrication, packaging, and fulfillment partners.
Requirements:
- 7+ years of experience in merchandising, packaging strategy, or brand production leadership within CPG, retail, beauty, wellness, or lifestyle brands.
- Proven success launching national retail visual programs (Target, Whole Foods, Costco, Walmart, Sprouts, Erewhon, etc.).
- Strong portfolio showcasing packaging and merchandising systems that scale across retail and DTC channels.
- Deep knowledge of vendor management, print production, materials, sustainability, and cost optimization.
- Experience building retail playbooks, shopper journeys, and in-store execution systems.
- Strong project management, budgeting, and negotiation skills.
- Highly cross-functional, with demonstrated ability to collaborate across Creative, Sales, Operations, and Brand teams.
- Data-driven mindset and experience creating reporting dashboards and KPIs to measure success.
- Excellent communication, leadership, and presentation skills.
Benefits:
- Performance bonus eligibility
- Equity opportunity as the company scales
- Benefits: health, dental, vision, 401(k) with match, flexible PTO
- A fully remote work environment
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