Director, Performance
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Job Description
Director of Performance at Engine driving customer growth and revenue through innovative marketing strategies. Leading a high-velocity experimentation team with a focus on performance metrics.
Responsibilities:
- Drive Growth: Own the strategy for acquiring new customers and driving revenue through paid, stunt, and experimental channels.
- High-Velocity Experimentation: Lead a test-driven team (currently including paid social and paid search) to find 10x wins within existing and new channels.
- Technical Sophistication: Build a true 'source of truth' for measurement and attribution, moving beyond platform-reported data to focus on incrementality and long-term LTV.
- Stunt Programs: Design and ship high-impact, disruptive 'stunt' programs that go beyond traditional digital duopolies to capture market attention.
- Cross-Functional Influence: Work closely with Product, Brand, ABM, and Influencer teams to align messaging and influence the onboarding funnel based on performance data.
- Agency Management: Oversee our agency partners, specifically for large-scale media buying (Linear, Connected TV), while bridging the strategic gap internally.
Requirements:
- Proven Leadership: Extensive experience in performance marketing management with a clear track record of hitting successful metrics.
- Hands-on Data Expertise: You are comfortable diving deep into challenging data problems and using tools like Looker to inform strategy.
- Test-Driven Mentality: You have a maturity around test development, leading/lagging indicators, and managing experiment velocity.
- Strategic Communication: Excellent written and verbal communication skills; ability to be assertive and personable when working with key stakeholders.
- Tech Stack Proficiency: Experience with Meta, Google, Pinterest, TikTok, Reddit, Webflow, and Propensity.
Benefits:
- Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
- Benefits: Check out our full list at engine.com/culture.
- Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
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