Director, Retail Sales – DSD
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Job Description
Director of Retail Sales driving growth across Coca-Cola's beverage portfolio through strategic planning and marketing execution. Focusing on collaborative efforts for Giant Eagle and Bottlers while ensuring data accuracy and financial targets.
Responsibilities:
- Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets.
- Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.
- Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues.
- Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights.
- Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.
- Develop and implement marketing programs that drive growth across in-store and omnichannel platforms.
- Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs.
- Sell-in and execute promotional strategies for new brand and package launches.
- Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.
Requirements:
- Bachelor’s degree required.
- Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.
- Proven track record of progressive responsibility in account management within large consumer goods organizations.
- Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.
- Strong knowledge of bottler environments, systems, and business development planning.
- Proficiency in trade fund management and business analytics.
- General management experience with a strategic mindset.
- Familiarity with Nielsen and Symphony EYC data for market and customer insights.
- Demonstrated ability to manage diverse stakeholder needs across multiple business systems.
Benefits:
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage: 30
- Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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