Director, Technology Strategy – Future Opportunity
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Job Description
Technology Strategy Director at Merkle leading consulting engagements in marketing technology. Focusing on client relationships and delivering expert digital strategy across various industries.
Responsibilities:
- Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech
- Connect technology capability goals to our needs and build compelling stories to explain value
- Build relationships and manage client expectations by facilitating and driving client meetings and discussions
- Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel (can maintain spreadsheets), and Lucidchart.
- Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups
- Bring an industry-leading perspective / POV about an important area of the customer experience technology stack and create expertise
- Provide opinions and recommendations in all manner of marketing-related technology use cases
- Lead consulting engagements by building the storytelling and developing recommendations for how to best use information and technology to guide programs across all channels and media
- Manage consulting analysts to guide work product development, coach storytelling skills, and educate on technology capabilities
- Leverage existing frameworks and gather important assets and materials
- Oversee internal projects to improve the offerings and capabilities of the team including bringing new consulting engagements to leadership for consideration
- Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences
- Support business development opportunities across variety of industries as a technology strategy subject matter expert (SME) or finding opportunities within existing clients
Requirements:
- 10+ years of experience consulting within technology or marketing OR 10+ years of experience working in a digital agency operating marketing technology in a specific field
- Senior knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies
- Expert knowledge in a focused capability or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems will be evaluated
- Experience managing people and leading a diverse team
- Expert proficiency in excel (can maintain spreadsheets), PowerPoint, Lucidchart, Miro and Vizio
- Bachelor's degree from an accredited college/university
- Ability to travel for clients up to 25%
Benefits:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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