Director, YouTube Strategy
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Job Description
YouTube strategy director growing Recording Academy music channels through analytics, content, and monetization. Leading channel development, experimentation, reporting, and cross-functional entertainment partnerships.
Responsibilities:
- Own end-to-end YouTube strategy across all company-owned channels, including channel architecture, content cadence, format development, and audience growth targets
- Translate knowledge of YouTube's algorithm, search, and browse functionality into editorial direction
- Partner with production and creative teams on video concepts, thumbnails, titles, and packaging
- Build performance reporting tracking views, watch time, CTR, subscriber growth, and revenue
- Deliver regular insights to leadership
- Lead development of a channel growth playbook with A/B testing frameworks for thumbnails, formats, and upload schedules
- Collaborate with content developers, editors, and producers to foster experimentation and continuous learning
- Identify and pursue revenue and growth opportunities involving Shorts, sponsorships, YouTube Select, and AdSense optimization
- Track platform updates, creator trends, and competitor movements
- Report to the Chief Global Entertainment Officer and partner with Grammy Studios, social, marketing, and strategy teams
Requirements:
- Bachelor's degree in related fields
- 5+ years of experience in YouTube growth strategy, in-house at a media/content company or at a creator-facing agency
- Proven track record growing a channel to meaningful scale (500K+ subscribers or significant watch-time growth on a competitive channel)
- Fluency in YouTube Studio analytics, TubeBuddy, VidIQ, Social Blade, and practical understanding of the recommendation engine
- Strong editorial instincts
- Ability to set strategy, influence stakeholders, and make senior-level decisions with incomplete information
- Excellent communication skills and ability to translate complex platform dynamics into clear guidance
- Background in journalism, broadcast, or entertainment is nice to have
- Experience managing a YouTube channel across multiple verticals or audience demographics is nice to have
- Hands-on experience with YouTube Shorts is nice to have
- Familiarity with YouTube Partner Program policies, Content ID, and ad-friendliness best practices is nice to have
Benefits:
- Medical, dental, and vision coverage
- 401k match
- Generous paid time off
- Comprehensive benefits package for positions working 20+ hours per week
- Reasonable accommodations for individuals with disabilities
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