Senior Strategist, TikTok
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Job Description
Senior TikTok Shop Strategist owning client roadmaps and growth on TikTok Shop. Driving catalog selection, listing optimization, creator strategy, and performance scaling for Quartile’s retail media platform.
Responsibilities:
- Lead assigned TikTok Shop client accounts as the dedicated strategist
- Own each client's 12-month strategic roadmap
- Partner with Account Managers and specialist teams to drive client success
- Run brand discovery and catalog audits across TikTok, Amazon, and DTC
- Select Hero Products using margin economics, content demoability, inventory depth, affiliate commission capacity, compliance risk, cross-channel demand, and channel fit
- Optimize product listings, including titles, descriptions, attributes, images, variation architecture, bundles, pricing, and parity
- Audit compliance and shop health
- Develop quarterly milestones and own 90-day scale-gate reviews
- Recommend expansion or optimization based on performance data
- Track GMV, ROAS, contribution margin, AOV, and creator efficiency
- Brief Sampling and Affiliate teams on creator strategy and product priorities
- Support creator seeding and affiliate launches
- Lead kickoff calls, quarterly business reviews, and 90-day review presentations
- Document decisions and surface product and client insights to internal teams
- Make strategic calls, delegate to specialists when appropriate, and execute tasks directly when needed
Requirements:
- 3+ years of experience in e-commerce strategy, channel operations, or growth strategy
- Direct, hands-on experience with TikTok Shop, social commerce, or creator-led marketing
- Demonstrated ability to audit product catalogs and make go/no-go decisions against profitability criteria
- Experience with product listing optimization, SEO/keyword strategy, or pricing analysis
- Comfort analyzing financial data, including margins, commission structures, contribution margin, and ROAS
- 2+ years in a client-facing role, preferably managing small and medium-sized brands
- Fluent written and spoken English
- Background in affiliate marketing or creator economics is a plus
- Experience managing Amazon, Shopify, Walmart, or Target is a plus
- Familiarity with TikTok Ads Manager, Amazon Advertising, Google, or Meta is a plus
- Experience with consumer brands, CPG, beauty, or DTC products is a plus
- Exposure to SQL, data-analytics tools, or business intelligence platforms is a plus
- Experience in a fast-paced, startup environment is a plus
Benefits:
- Equal opportunity employer committed to diversity, inclusion, and belonging
- PJ contract arrangement
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