Senior Marketing Operations Manager
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Job Description
Senior Marketing Operations Manager scaling marketing systems, automation, and analytics for Horizon3’s cybersecurity platform. Driving accurate pipeline operations across Marketing, Sales, and RevOps.
Responsibilities:
- Own and scale the systems, processes, and data foundation powering Horizon3’s go-to-market engine
- Maintain day-to-day operations and functional health of the marketing automation platform and Salesforce integration
- Support segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks including GDPR and CCPA
- Evaluate, research, and roll out new go-to-market technology tools
- Support business case development, vendor logistics, and implementation activities
- Conduct audits, testing, and troubleshooting across the marketing technology stack
- Execute data governance protocols to maintain accuracy and consistency across integrated systems
- Identify funnel conversion and handoff problems and drive cross-functional fixes
- Support campaign setup, pre-launch QA, tracking validation, and multi-channel launches
- Facilitate account-based marketing programs, including account list uploads, segmentation, tool configuration, and reporting
- Monitor workflows for bottlenecks and support process improvements
- Maintain and optimize systems and automations that reduce manual work
- Research and implement AI agents and automated workflows
- Track emerging marketing technologies and AI tooling and share insights with leadership
- Maintain documentation for workflows, SOPs, and system configurations
- Support end-user training, enablement, peer guidance, and onboarding
- Partner on attribution, dashboards, metric definitions, data quality, lead scoring, and reporting
- Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT
- Align cross-functionally on goals, definitions, and funnel processes
Requirements:
- 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology
- Expert, hands-on experience with marketing automation, preferably Pardot or Marketo, and Salesforce
- Experience administering integrations between marketing automation platforms and Salesforce
- Track record of leading complex, cross-functional systems projects end to end
- Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking
- Strong background in data management, analytics, and performance reporting
- Experience operationalizing account-based marketing programs
- Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency
- Comfortable operating in ambiguity and building processes where none exist
- Ability to explain technical trade-offs to non-technical stakeholders and reach decisions
- Detail-oriented with a bias for action; able to deliver accurate work quickly and own QA
- Experience with wider GTM tools such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk is advantageous
- Familiarity with Tableau, Power BI, or SQL is advantageous
- Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions is advantageous
- Must be legally authorized to work in the United States
- Must not require employment visa sponsorship now or in the future
Benefits:
- Equity package in the form of stock options for all full-time roles
- Health, vision & dental insurance for you and your family
- Flexible vacation policy
- Generous parental leave
- Career development opportunities
- Inclusive and collaborative culture
- Remote and hybrid work models depending on role and location
- Minimal travel for internal offsites, with job-related travel expenses reviewed and approved by manager
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