Marketing Operations Manager
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Job Description
Marketing Operations Manager building AI-powered funnel analytics and attribution for Preservica's digital preservation SaaS. Owning Pardot, Salesforce, cohort reporting, and AI-enabled marketing operations.
Responsibilities:
- Build and maintain dashboards and reporting on funnel performance, pipeline coverage, and channel/program ROI for leadership review
- Build and maintain attribution infrastructure, including UTM frameworks and campaign-to-revenue reporting via Salesforce Campaign Influence
- Advance attribution and reporting toward an AI-powered practice with automated anomaly detection, AI-assisted narrative summaries, and faster answers to board and leadership questions
- Own Pardot (Salesforce Marketing Cloud Account Engagement) administration end to end, including automation rules, lead scoring and grading, Engagement Studio programs, list segmentation, and data hygiene
- Maintain clean, synchronized data between Pardot and Salesforce, including lead routing, lifecycle-stage integrity, and deduplication
- Build cohort-based MQL reporting showing conversion from MQL through pipeline and closed revenue for board-level review
- Use Claude to produce persona- and industry-specific messaging variants and campaign assets, including email sequences, landing page copy, and ad copy
- Identify and build AI workflows to replace repetitive operations work such as enrichment, routing, QA, and reporting preparation
- Partner with demand generation, sales, and RevOps to diagnose funnel leaks and instrument fixes
- Document systems, workflows, and runbooks
- Ensure compliance with CAN-SPAM, GDPR, and CCPA across automated and AI-assisted communications
- Report to the VP Demand Marketing
Requirements:
- 5 years in marketing operations, RevOps, or a similar systems/analytics role at a B2B SaaS or B2B company
- Hands-on Pardot / Marketing Cloud Account Engagement administration experience, including automation rules, scoring, Engagement Studio, and segmentation
- Salesforce experience with campaign management, lead routing, Campaign Influence, or equivalent attribution reporting
- Demonstrated experience building multi-touch attribution models and reporting relied upon by leadership
- Real, demonstrable use of Claude or a comparable LLM to produce messaging or content variants at scale, including actual prompts and workflows
- Working SQL for ad hoc analysis and troubleshooting
- Strong grasp of B2B funnel metrics, cohort analysis, and lead scoring methodology
- Ability to build and explain stage-to-stage conversion reporting to an executive or board audience
- Track record of improving inaccurate or insufficient dashboards and rebuilding reporting
- Comfort serving as the operations and analytics backbone across Marketing, Sales, and Leadership
- Initiative to identify gaps and fix them proactively
- Prior experience building AI-assisted content or reporting workflows beyond single-prompt use is nice to have
- Experience with enrichment or intent tools such as ZoomInfo, Clearbit, or 6sense is nice to have
- BI/dashboard tool experience with Tableau, Looker, or Power BI is nice to have
Benefits:
- Competitive salary and benefits package
- Tangible career development opportunities
- Dedicated training time to support professional growth
- Life Insurance
- Private Health Insurance
- Other employee benefits
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