Senior Marketing Operations Manager
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Job Description
Senior Marketing Operations Manager running Marketo and Salesforce campaigns for Algolia, a search and discovery technology company. Managing data quality, compliance, audiences, and marketing automation workflows.
Responsibilities:
- Maintain and monitor Lead Lifecycle processing in Marketo
- Create and manage Salesforce and Marketo setups for campaign execution
- Create and manage email audiences through Marketo Smart Lists
- Advise marketing managers on campaign optimization, audience segmentation, repeatable processes, and campaign efficiency
- Monitor the email calendar for audience overlaps
- Monitor data quality and ensure accurate bidirectional synchronization between Marketo and Salesforce
- Manage GDPR/data privacy compliance and audiences through Marketo Smart Lists
- Collaborate cross-functionally to centrally manage opt-ins and opt-outs
- Manage global forms and email templates in Marketo
- Import offline lists into Marketo
- Participate in the Agile Scrum process and honor sprint commitments
- Manage stakeholder communication and alignment on priorities and due dates
Requirements:
- 2-3+ years of Marketo experience
- 2-3+ years of Salesforce experience
- 2-3+ years managing opt-ins/outs internationally
- Experience with Agile/Scrum processes preferred
- Adobe Certified Expert preferred
- Preference for candidates with experience at companies with over 10,000 customers
Benefits:
- Flexible workplace model with autonomy to choose where and when to work
- Option for fully remote or hybrid-remote work, within the specified country
- Inclusive workplace and commitment to diversity and collaboration
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