Social Media Marketing Manager
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Job Description
Social Media Marketing Manager driving measurable growth for SnappyCX’s consumer brand and founder social accounts. Leading creative talent and managing multi-platform content, engagement, and publishing.
Responsibilities:
- Own day-to-day growth of brand and founder social accounts across Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest
- Own follower growth, reach, and engagement targets and report weekly performance with numbers
- Monitor all accounts multiple times daily
- Respond to comments and direct messages within 24 hours
- Proactively engage followers and comparable accounts daily
- Build and maintain a monthly content calendar for every platform, including stories
- Keep captions and posting status current
- Direct and manage videographers and graphic designers
- Issue written creative briefs with reference examples, format, length, and tone before shoots or design work
- Enforce deliverable standards and deadlines
- Provide written shot and format descriptions, reference examples, and target lengths for founder content requests
- Manage scheduling, publishing, and inboxes through Meta Business Suite, Later, Buffer, and brand scheduling tools
- Recommend and justify tool changes in writing
- Follow written approval rules for the founder's personal channels
- Obtain written approval before posting to the founder's LinkedIn
Requirements:
- 5 or more years managing social media accounts for a consumer brand
- At least 2 years in a role accountable for growth numbers
- Direct experience leading and managing videographers and graphic designers; mandatory
- Ability to describe with examples how creative work was directed, standards enforced, and underperformance handled
- Experience managing photographers, web designers, or web developers is a strong plus
- At least two written case studies with real numbers showing follower growth, engagement rate, reach, or revenue attributed to social
- Hands-on fluency with Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform such as Later, Buffer, or equivalent
- Beauty, hair care, or CPG experience preferred
- Assertive, forward-thinking, independent, and accountable working style
- Ability to work U.S. Eastern Business Hours
Benefits:
- Independent contractor arrangement
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