Social Media Marketing Manager
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Job Description
Social Media Marketing Manager growing SnappyCX’s consumer brand and founder accounts across Instagram, TikTok, LinkedIn, and more. Leading creative talent and delivering measurable follower, reach, and engagement growth.
Responsibilities:
- Own day-to-day growth of brand and founder social accounts across Instagram, Facebook, TikTok, Threads, LinkedIn, YouTube, and Pinterest
- Set and report weekly follower growth, reach, and engagement targets
- Monitor accounts multiple times daily and respond to comments and direct messages within 24 hours
- Proactively engage followers and comparable accounts daily to drive growth
- Build and maintain monthly content calendars for every platform, including stories
- Keep captions and posting status current
- Direct and manage videographers and graphic designers
- Issue written creative briefs with reference examples, format, length, and tone before shoots or design work
- Enforce deliverable standards and deadlines
- Provide written reference examples, shot and format descriptions, and target lengths when requesting founder content
- Manage scheduling, publishing, and inboxes through Meta Business Suite, Later, Buffer, and other brand scheduling tools
- Recommend and justify tool changes in writing
- Follow written approval rules for the founder's personal channels
- Obtain written approval before posting to the founder's LinkedIn
Requirements:
- 5 or more years managing social media accounts for a consumer brand
- At least 2 years in a role accountable for growth numbers
- Direct experience leading and managing videographers and graphic designers; mandatory
- Ability to describe with examples how creative work was directed, standards enforced, and underperformance handled
- Experience managing photographers, web designers, or web developers is a strong plus
- Must present at least two written case studies with real numbers covering follower growth, engagement rate, reach, or revenue attributed to social
- Hands-on fluency with Meta Business Suite, Instagram, TikTok, Threads, LinkedIn, and at least one scheduling platform such as Later, Buffer, or equivalent
- Beauty, hair care, or CPG experience preferred
- Assertive, forward-thinking, independent, and accountable working style
Benefits:
- Fully remote work arrangement
- Independent contractor arrangement
- U.S. Eastern business hours
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