Engagement Marketing Lead
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Job Description
Engagement Marketing Lead identifying and developing strategies to enhance member engagement in healthcare. Collaborating with stakeholders to execute marketing initiatives and drive performance metrics.
Responsibilities:
- Identify and develop member-centric strategies to accelerate business goal achievement.
- Plan and recommend engagement strategies based on quantitative analyses of consumer databases.
- Provide thought and change partners to drive engagement improvements.
- Advise executives on functional strategies for member engagement.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
- Minimum of 8 years of experience in marketing lifecycle or customer engagement.
- Demonstrated 5 years experience in performance analyses and leveraging data to inform marketing strategies and drive performance.
- Proven ability to manage multiple projects simultaneously with strong attention to detail.
- Demonstrated ability to lead work through influence (without direct authority), coordinating stakeholders, removing roadblocks, and driving to decisions and delivery.
- Demonstrated ability to drive cross-functional initiatives from strategic planning through execution and measurement.
- Strong stakeholder management skills, including comfort aligning partners, surfacing risks/tradeoffs, and navigating standard governance/approval processes.
- Strong structured problem-solving and analytical skills; able to translate ambiguous asks into clear plans, requirements, and next steps using available data and input.
- Excellent written and verbal communication skills, including the ability to create clear briefs, synthesize input, and deliver concise updates and performance readouts.
- Comfort with ambiguity and frequent change; able to flex between strategy and execution and adjust plans as priorities evolve.
Benefits:
- medical
- dental and vision benefits
- 401(k) retirement savings plan
- time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
- short-term and long-term disability
- life insurance
- many other opportunities
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