Event Marketer
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Job Description
Event Marketing Manager at a B2B Ecommerce platform planning and optimizing events to drive revenue. Collaborating across teams to leverage events as a growth channel.
Responsibilities:
- Own the end-to-end strategy and execution for all events (trade shows, field events, executive dinners, roadshows, webinars, virtual events)
- Build an annual and quarterly event calendar aligned to GTM priorities and revenue goals
- Partner with Sales to design events that drive pipeline, meetings, and deal acceleration
- Manage event budgets, forecasting, ROI tracking, and post-event reporting
- Oversee booth strategy, messaging, demos, sponsorships, and onsite execution
- Plan and execute hosted events (dinners, happy hours, customer roundtables)
- Collaborate with Demand Gen on pre-event promotion and post-event follow-up campaigns
- Work with Brand Marketing to ensure strong positioning and messaging at events
- Coordinate vendors, venues, contractors, and internal stakeholders
- Measure and report on success metrics (leads, meetings, pipeline, influenced revenue
Requirements:
- 4–8+ years of event marketing experience, ideally in B2B SaaS
- Proven track record of using events to drive pipeline and revenue
- Experience running large trade shows and smaller, high-impact field events
- Strong project management skills with the ability to juggle multiple events at once
- Data-driven mindset — comfortable tying events to revenue outcomes
- Excellent communication and cross-functional collaboration skills
- Willingness to travel for events (typically 20–30%, depending on season)
Benefits:
- A competitive compensation package including base as well as stock options
- The opportunity to grow within the overall Marketing organization
- Employer-sponsored 401(k) including an employer match
- The opportunity to develop and perform in a fast-paced environment alongside a stellar team
- Flexible time off and remote work policies
- Robust medical, dental, vision, and wellness benefits
- Generous leave policies and support for new and current parents
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