Events Marketing Manager
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Job Description
Events Marketing Manager creating and executing in-person marketing events at EvenUp to drive sales. Collaborating with marketing teams and stakeholders to influence marketing strategies and ensure success.
Responsibilities:
- Plan, build, and execute event concepts and experiences targeting prospects and customers through our owned/hosted field marketing events program.
- Implement event programs while using your creativity and expertise to develop outstanding, scalable, and in-person experiences to drive new business and upsells
- Forecast, measure, analyze, and report on the impact of demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals
- Own pipeline targets, marketing lead funnel after events, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize our events programs for maximum ROI
- Communicate regularly with stakeholders on program results and findings for your events; aggregate results weekly, monthly, and quarterly for marketing and sales leadership
- Work on multiple, simultaneous events that require both strategic thinking and creativity, as well as high-speed tactical execution
- Develop templated, scalable event programs that will grow with the company
Requirements:
- 3+ years of proven experience in a B2B event marketing role
- Creative and innovative thinking with a willingness to take risks, iterate, and learn
- Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining the quality of the work; proactively identifies and leads work streams to achieve goals
- Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
- Exceptional project and time management skills - highly organized, detailed, focused, results-driven, and accountable, with experience partnering with revenue and marketing operations teams
- Experience with planning and carrying out multiple, sophisticated marketing events and campaigns while working towards strategic goals
- Excellent interpersonal skills to deal professionally with senior executives, sales team members, vendors, and team members at all skill levels inside and outside the organization
- Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities
- Proactively engage in forward-thinking and innovative initiatives for the business and be proactive versus reactive
- Positive mindset and team player mentality
- Experience successfully managing third-party vendors, contractors, and budgets (along with weekly reconciliation)
- Working knowledge of Salesforce CRM, Google Workspace, and other sales and marketing systems
Benefits:
- Choice of medical, dental, and vision insurance plans for you and your family
- Additional insurance coverage options for life, accident, or critical illness
- Flexible paid time off, sick leave, short-term and long-term disability
- 10 US observed holidays, and Canadian statutory holidays by province
- A home office stipend
- 401(k) for US-based employees and RRSP for Canada-based employees
- Paid parental leave
- A local in-person meet-up program
- Hubs in San Francisco and Toronto
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