Events Marketing Specialist
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Job Description
Event Marketing Specialist driving outbound pipeline at Redwood Software by planning impactful events and collaborating with marketing and sales teams.
Responsibilities:
- Identify and prioritize the most impactful events we should participate in.
- Work cross-functionally with marketing and sales to plan events.
- Manage and communicate the event calendar.
- Lead the project management and logistics of events we are attending.
- Able to travel domestically and occasionally internationally to manage the booth
- Write pre-show and post-show email copy, build emails in Hubspot, and send emails in Hubspot.
- Manage pre-show social media promotion
- Manage lead handoff to sales from booth scans at the events
- Manage the post-show lead nurture through Hubspot email and digital ads.
- Measure, report, and optimize event performance.
- Communicate our event results and optimizations to leadership.
Requirements:
- Bachelor’s degree in journalism, writing, marketing, or related field; 3-5+ years of experience in event marketing, preferably in the B2B enterprise technology space
- Experience using Asana and all Google Suite applications
- Ability to organize and prioritize multiple tasks driving an overall successful implementation of the program
- Possess a unique mindset for injecting creativity into various programs.
- Extreme detail orientation, well-organized, able to track/update/traffic/manage specific details for multiple events at the same time
- Highly organized, detail-conscious, and superior analytical and creative thinking skills and curiosity
Benefits:
- Health insurance
- 401(k) matching
- Flexible work arrangements
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