Field Marketing Manager
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Job Description
Field Marketing Manager driving event execution to foster customer relationships and generate sales opportunities. Collaborating with sales and marketing to create impactful programs at Spellbook.
Responsibilities:
- Partner with the other Field Marketing Manager to plan and execute in-person and hybrid programs, including executive dinners, roundtables, conferences, partner events, webinars, and customer activations
- Work closely with sales to define target accounts, prioritize attendees, and align on clear event goals
- Ensure every program is designed to drive outcomes such as meetings booked, pipeline generated, deal acceleration, and customer expansion
- Support end-to-end execution, including audience strategy, invitations, registration, vendor coordination, communications, onsite support, and post-event follow-up
- Manage timelines, logistics, and competing priorities across multiple programs simultaneously
- Bring a field marketing lens to events by aligning programs to regions, accounts, and sales priorities
- Partner with marketing and design on event promotion, messaging, landing pages, email campaigns, and follow-up assets
- Collaborate with sales pre- and post-event to improve outreach, attendance rates, meeting conversion, and pipeline creation
- Track and report on performance, including attendee quality, meetings held, opportunities created, pipeline influenced, and revenue impact
- Capture learnings and continuously improve the scalability and repeatability of the events program
- Support additional initiatives and cross-functional projects as needed
Requirements:
- 3–6+ years of experience in field marketing, event marketing, demand generation, or B2B marketing
- Proven experience supporting or executing events tied to pipeline and revenue outcomes
- Strong cross-functional collaboration skills, especially with sales and marketing partners
- Highly organized, with the ability to manage multiple programs and deadlines simultaneously
- Experience working closely with sales teams and understanding what drives rep engagement and event success
- Excellent written and verbal communication skills
- Comfortable managing vendors, venues, and event tools/platforms
- Data-driven mindset, with the ability to measure performance and identify opportunities for improvement
Benefits:
- Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
- Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
- Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
- Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee
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