Senior Channel Field Marketing
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Job Description
Senior channel marketer driving co-marketing programs and partner pipeline for Horizon3’s autonomous cybersecurity platform. Managing MDF, field programs, attribution, and ROI across the South Central U.S.
Responsibilities:
- Own the South Central channel field marketing strategy and co-marketing portfolio
- Prioritize partners and programs by pipeline opportunity
- Own the channel marketing calendar aligned with partner priorities, regional sales plays, and company campaigns
- Define and enforce pipeline ROI standards for channel field investment
- Design and execute joint field programs with VARs, resellers, alliance partners, and distributors
- Own MDF allocation, partner alignment, execution oversight, budget tracking, and attribution reporting
- Build repeatable co-marketing playbooks
- Coordinate SDR, Partner Business Manager, and partner seller follow-up with defined SLAs
- Serve as senior marketing counterpart to Partner Business Managers and partner marketing contacts
- Run joint planning and business reviews with priority partners
- Coordinate partner programs with regional field marketing
- Develop joint messaging and proof points with partner and product marketing
- Own partner-sourced and partner-influenced pipeline reporting
- Maintain clean partner attribution in Salesforce with marketing operations
- Report recommendations to field marketing and channel leadership
- Mentor Channel Field Marketing Managers and Specialists; no direct reports
Requirements:
- 6+ years of B2B channel or field marketing experience
- Ownership of partner co-marketing programs with measurable pipeline contribution
- Proven experience building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors
- Experience owning MDF budgets, including allocation decisions, partner alignment, and ROI reporting
- Strong understanding of the B2B technology channel ecosystem
- Financial fluency; comfortable building CPO and ROI cases and recommending investment trade-offs
- Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting
- Strong cross-functional collaboration skills across partner, channel sales, field marketing, demand generation, digital, ABM, and product marketing
- Highly organized, able to manage multiple partner relationships, programs, and timelines
- Experience in cybersecurity, DevSecOps, or adjacent B2B security markets
- Familiarity with Federal or Public Sector channel marketing, Carahsoft, FedRAMP, and CMMC
- Familiarity with intent data and ABM tools such as ZoomInfo or Reachdesk
- Familiarity with Pardot, Marketo, or HubSpot
- Must be based in the South Central region of the United States
- Willingness to travel up to 40%
Benefits:
- Equity package in the form of stock options
- Health, vision & dental insurance for you and your family
- Flexible vacation policy
- Generous parental leave
- Career development opportunities
- Inclusive culture
- Collaborative environment
- Remote and hybrid work models depending on role and location
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