Founding Business Development Representative, BDR
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Job Description
Founding BDR managing outbound sales efforts and building lead generation for Lemon.io. Collaborating with leadership to expand operations and develop high-performance teams.
Responsibilities:
- Outbound Prospecting: identify and target high-potential prospects using data-driven strategies to build a qualified pipeline from scratch.
- Playbook Development: build, execute, and iterate on an outbound playbook, including messaging sequences, targeting criteria, and multi-channel outreach (email, LinkedIn, calls).
- GTM Collaboration: partner closely with a GTM engineer to integrate technical tools, automate workflows, and optimize lead generation processes.
- Personalized Engagement: craft highly personalized outbound messaging based on prospect research, industry trends, and technical insights to drive meaningful conversations.
- Meeting Booking: qualify and book high-value discovery calls for the sales team, focusing on expansion opportunities and new logos.
- Building a team: once the outbound motion is established and scalable, take ownership of building and mentoring a team around you to amplify impact.
- CRM Hygiene: keep HubSpot and Apollo data clean and accurate to support forecasting and workflow automation.
- Leadership Alignment: work hand-in-hand with the CEO and CRO to align on growth targets, refine strategies, and report on key metrics.
Requirements:
- 4+ years of SDR, BDR, or outbound sales experience (ideally in tech, SaaS, or marketplaces), with a proven track record of building pipelines from zero.
- Experience building and executing outbound playbooks, including client acquisition, reactivation, or expansion in a high-growth environment.
- Some technical skills (e.g., familiarity with sales tech stacks, basic scripting/automation, or understanding of developer ecosystems) to collaborate effectively with GTM engineers.
- Exceptional communication skills (9/10 in both written and spoken English)—clear, concise, persuasive, and customer-savvy, with a focus on high-personalization outreach (no spray-and-pray).
- Proactive, ambitious mindset with a strong desire to scale impact by building and leading a team once processes are proven.
- High emotional intelligence, process-minded approach, and comfort building from scratch in a fast-paced startup.
- Proficiency with tools like HubSpot, Apollo, LinkedIn Sales Navigator, and internal CRMs.
- Ability to work across time zones: most of our clients are in the US.
Benefits:
- Startup culture with open communication. Our current eNPS score is 82.
- Competitive salary in USD
- Full remote work with flexible working hours
- 28 working days of vacation a year
- 7 days of sick leave
- Annual reimbursements for things that matter to us: health, self-development, travelling, home office upgrade, mental wellness etc.
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