Senior Business Development Manager
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Job Description
Senior Business Development Manager driving new business development for Boxbar Tech's automated self-service drinks solution. Managing relationships in the US events, hospitality, and sports sectors.
Responsibilities:
- Identify and develop new business opportunities across the US events, venues, sports, hospitality and entertainment sectors.
- Build relationships with senior decision-makers, including venue operators, event owners, hospitality groups, promoters, concessionaires, sports organizations and strategic partners.
- Manage the full sales cycle from prospecting and initial conversations through to proposal, negotiation and close.
- Create a strong pipeline of qualified opportunities across priority sectors and regions.
- Build a clear understanding of customer needs, commercial drivers, buying processes and decision-making structures.
- Help Boxbar understand the strongest routes to market in the US.
- Research and map target accounts across venues, arenas, stadiums, festivals, live events, hospitality groups and relevant partner organizations.
- Identify where Boxbar can deliver the strongest commercial and operational value.
- Share market insight with the leadership team to support US growth decisions.
- Help refine Boxbar’s US messaging, sales materials, proposal approach and customer pitch.
- Produce clear, compelling and commercially sound proposals for prospective customers and partners.
- Build ROI-led business cases that show how Boxbar can improve service speed, customer experience, operational efficiency and revenue performance.
- Work with internal teams to ensure proposals are realistic, deliverable and commercially viable.
- Support contract discussions, pricing conversations and commercial negotiations.
- Maintain momentum throughout the sales process and ensure opportunities are followed up properly.
- Maintain accurate and up-to-date CRM records.
- Track opportunities, next steps, stakeholders, deal value, probability and expected close dates.
- Provide clear updates on pipeline, priorities, risks and progress.
- Help create a more structured and repeatable sales approach for the US market.
- Use data and feedback to improve targeting, messaging and conversion.
- Work closely with UK leadership, operations, finance, marketing, product and technical teams.
- Communicate customer expectations, timelines, operational requirements and commercial commitments clearly.
- Provide feedback from customers and prospects to help improve Boxbar’s proposition.
- Represent Boxbar at client meetings, trade shows, conferences, industry events and live activations.
Requirements:
- 5+ years’ experience in business development, partnerships, account executive, sales or commercial roles.
- Proven experience in developing new business and managing a sales pipeline.
- Experience selling to or working with senior stakeholders.
- Experience in at least one relevant or adjacent sector, such as events, sports, venues, hospitality, entertainment, hospitality technology, venue technology, SaaS, hardware-enabled SaaS, payments, POS, concessions, experiential technology or enterprise partnerships.
- Strong communication, presentation and relationship-building skills.
- Experience creating proposals, commercial documents or ROI-led business cases.
- Confidence managing the full sales cycle from first conversation through to close.
- Strong organization and follow-up discipline.
- Experience using CRM systems.
- Ability to travel regularly across the US for client meetings, events and industry activity.
Benefits:
- Commission plan linked to new business, qualified pipeline, signed agreements and US market development.
- Potential share options/equity participation, subject to company scheme rules and approval.
- Medical, dental and vision insurance.
- 401(k) retirement plan participation, subject to provider and eligibility rules.
- Paid time off plus US company holidays.
- Paid sick leave in line with applicable state and local requirements.
- Remote working.
- Travel and business expense support.
- Home office / phone support where required.
- Professional development and industry event participation.
- Opportunity to help shape Boxbar’s US growth from an early stage.
- Direct exposure to the founder and senior leadership team.
- The chance to work with major venues, events, sports organizations, hospitality operators and strategic partners.
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