Group Marketing Manager
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Job Description
Group Marketing Manager leading strategy, campaigns, budgets, and product launches for Maa-Althahab, a Middle East and Africa fragrance brand. Managing international marketing teams and multi-market brand growth.
Responsibilities:
- Develop, implement, and monitor the Group Marketing Strategy and annual marketing plans and budgets across all markets
- Analyze market dynamics, consumer behavior, industry trends, and competitive landscapes to identify growth opportunities
- Lead and manage Brand Managers and Marketing Managers
- Develop the annual promotions and discount calendar for all countries with the Sales team
- Plan, execute, and monitor marketing campaigns and promotional activities across all countries
- Develop and implement brand promotion strategies
- Prepare media and communication plans for each brand and oversee execution across all countries
- Provide innovative ideas and strategic recommendations to improve marketing efficiency and business performance
- Recruit, lead, coach, and develop the marketing team
- Lead new product launches across all markets through country-specific go-to-market plans
- Conduct competitor analysis covering assortment, pricing, promotions, market share, availability, and positioning
- Monitor marketing budgets and maximize return on investment
- Measure campaign performance using relevant KPIs and recommend corrective actions
- Prepare marketing performance reports, campaign evaluations, and country business reviews for executive management
- Collaborate with Sales, E-commerce, Creative, Product Development, and Country Managers
- Ensure consistent application of brand guidelines and visual identity across countries and channels
Requirements:
- Minimum of 8–10 years of progressive marketing experience
- At least 5 years in a managerial or regional marketing leadership role
- Experience managing multiple brands and international markets
- Excellent English communication skills
- Experience with marketing analytics tools, CRM systems, and digital advertising platforms is an advantage
- Strong understanding of digital marketing, social media, and e-commerce
- Excellent leadership and people management skills
Benefits:
- Fully remote work arrangement
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