Growth Lead, Advertising
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Growth Lead at G2 developing global growth strategies to drive Advertising revenue acquisition and retention. Collaborating cross-functionally for data-driven performance improvements across customer journeys.
Responsibilities:
- Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)
- Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention
- Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable
- Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges
- Run, measure and optimize campaigns to improve conversion, activation and upsell performance
- Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery
- Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products
- Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including testing new AI tools), and strategically adding human intervention when required
- Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement
- Measure full funnel performance and adjust execution to ensure the achievement of our company goals
- Use data and learnings to inform strategic adjustments
- Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness
- Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives
- Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots
- Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment
Requirements:
- A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM
- Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and digital campaigns
- Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals
- Expertise in global growth marketing and strategic go-to-market solutions across various customer segments
Benefits:
- Flexible work
- Ample parental leave
- Unlimited PTO
Similar Jobs
Travel Agent – Flexible Schedule
Remote Travel Agent researching travel options, planning vacations, and managing bookings for clients. Seeking motivated individuals for long-term growth in the travel industry.
Growth Marketer
Growth Marketer generating qualified leads and booked consultations for Geekbears' AI-powered digital products and services. Collaborating with the CEO on lead generation strategies and performance analysis.
Senior Marketing Manager – Growth, Performance, Non-Paid
Senior Marketing Manager driving growth and performance for Nui Care GmbH's Pflegeleicht-App. Focusing on user acquisition and retention through various marketing channels.
Growth Marketing Manager
Growth Marketing Manager at LiveKit focusing on top-of-funnel campaigns and community programs to drive platform adoption. Collaborating cross-functionally to optimize lead scoring and marketing efforts.
Americas Portfolio & Growth Marketing Manager
Americas Portfolio & Growth Manager leading TASKI product portfolio. Driving growth and profitability across North America and Latin America while collaborating with cross-functional teams.
Strategic Growth Executive
Strategic Growth Executive at Ambience driving enterprise sales into large health systems. Responsible for complex sales cycles and stakeholder engagement in the healthcare sector.
Growth Lead, Asia
Growth Lead driving initiatives in the APAC region for blockchain network. Collaborating with teams to build partnerships and expand the ecosystem.
Manager – B2B Growth Marketing
B2B Growth Marketing Manager at Farlinium executing marketing programs to drive pipeline growth. Collaborating with sales and optimizing campaigns for a multi-channel marketing engine.
Growth Marketing Manager
Growth Marketing Manager responsible for optimizing digital customer journey for velpTEC edutainment. Focused on conversion and analytical improvements, collaborating with cross-functional teams.
Marketing Consultant, Retail Media – Growth Strategy
Marketing Consultant focusing on retail media strategy and growth for Overline. Supporting clients in developing structured, client-facing strategies and executing retail transformation initiatives.
Principal Analyst – Growth
Principal Analyst responsible for growth analytics to push sustainable player growth at Second Dinner. Driving insights and acquisition strategies for Marvel Snap and other titles.
Growth Representative
Growth Representative converting leads for National University Academies’ Account Executive team. Conducting outreach and qualifying prospects while collaborating with marketing and leadership.
Senior Manager, Growth Marketing
Growth marketing leader at Vidmob creating demand generation functions. Overseeing multi-channel campaigns and leading a marketing team at a creative data company specializing in media decisions.
User Acquisition Manager
User Acquisition Manager focusing on driving growth through performance marketing for a consumer health platform. Collaborating with various teams and managing significant marketing budgets.
Head of OEM Growth
Head of OEM Growth in precision sheet metal fabrication and welding at Pen Manufacturing. Architecting OEM acquisition strategy and facilitating long-term platform expansion across multiple facilities.
Growth Executor, Insurance
Growth Executor managing outbound growth channels for SD Solutions. Focused on cold email, LinkedIn automation, referral networks, and producer recruitment.
Lead Business Growth Strategy Consultant
Senior Lead Business Growth Strategy Consultant in Consumer Lending at Wells Fargo. Leading strategy to identify growth opportunities and manage business development initiatives.
Growth Lead
Growth Lead architecting and owning full-funnel growth system across web and mobile at Promova. Focus on data-driven experimentation velocity, funnel conversion, and cross-functional collaboration for business impact.
Head of Growth – Advisor Network Strategy
Head of Growth and Advisor Network at SentiLink overseeing growth strategy and revenue acceleration. Leading cross-functional teams to enhance market presence in fraud and identity verification.
Senior Growth Analyst
Senior Growth Analyst at LifeStance Health delivering analytics solutions across healthcare. Collaborating with cross-functional teams to drive data-informed decision-making and implement enterprise analytics products.