Growth Lead
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Job Description
Ecommerce Growth Lead responsible for strategic planning and execution for client portfolios. Leading specialized marketers in a growth-focused eCommerce agency servicing direct-to-consumer brands.
Responsibilities:
- Serve as the primary strategic partner and day-to-day contact for an assigned portfolio of ecommerce clients, maintaining trusted advisor relationships
- Lead weekly client strategy sessions, presenting performance insights, growth opportunities, and strategic recommendations with clarity and confidence
- Develop and maintain comprehensive growth strategies that span the entire customer lifecycle, from acquisition through retention
- Monitor daily account performance and pacing against revenue targets, proactively identifying areas requiring adjustment or optimization
- Lead and mentor a pod of specialized marketers (media buyers, retention specialists, creative strategists), setting clear objectives and fostering professional growth
- Conduct deep-dive analyses of client businesses to identify growth constraints, competitive advantages, and expansion opportunities
- Collaborate with your pod to establish weekly priorities and strategic initiatives aligned with quarterly and annual growth targets
- Translate complex marketing performance into clear, actionable insights that inform client decision-making and resource allocation
- Manage project timelines and deliverables across multiple workstreams, ensuring consistent execution and follow-through
- Anticipate client needs and proactively develop solutions before issues escalate, maintaining a calm and solution-oriented approach
- Partner with internal teams across departments to leverage agency expertise and resources for client benefit
- Track and report on key performance indicators including ROAS, CAC, LTV, revenue attribution, and efficiency metrics across paid media, email, and SMS channels
Requirements:
- 5+ years of experience in ecommerce growth marketing with a proven track record of scaling direct-to-consumer businesses
- Demonstrated experience developing holistic growth strategies that integrate paid acquisition (social and search), email marketing, SMS, and conversion optimization
- History of managing advertising budgets exceeding $100,000 per month across Meta, Google Ads, and/or TikTok platforms
- Strong expertise in email and SMS marketing strategy, including lifecycle program development and retention optimization
- Minimum 2 years of experience leading teams or managing cross-functional projects with multiple stakeholders
- Expert proficiency with core ecommerce marketing platforms including Shopify, Meta Ads Manager, Google Analytics, Klaviyo, and Google Ads
- Advanced analytical skills with the ability to synthesize data from multiple sources into strategic recommendations
- Exceptional written and verbal communication skills, with the ability to present complex information clearly to diverse audiences
- High emotional intelligence, including demonstrated ability to build trust, manage expectations, and navigate difficult conversations.
Benefits:
- 401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match
- Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance
- Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance
- Wellness Benefits : Complimentary Headspace subscription and fitness stipend
- Fully Remote : Work from anywhere with flexible hours and a distributed team culture
- Technology Supplied : Equipped with the latest laptop and necessary tools for success
- Professional Development : Opportunities for growth, training, and expanded responsibilities
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