Growth & Marketing, B2B
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Job Description
Marketing Online construyendo desde cero la estrategia de crecimiento de Reclut, marketplace de reclutamiento con IA. Generando demanda B2B mediante publicidad digital, SEO, contenidos y analítica.
Responsibilities:
- Diseñar y ejecutar la estrategia integral de Marketing Online, alineada con los objetivos de crecimiento del negocio
- Incrementar la notoriedad de marca de Reclut en el mercado español y generar demanda cualificada para el marketplace
- Planificar, gestionar y optimizar campañas de Google Ads, LinkedIn Ads y otros canales digitales
- Definir e implementar la estrategia SEO y SEM para captar tráfico cualificado y mejorar el posicionamiento de la marca
- Liderar la estrategia de contenidos y redes sociales, con especial foco en LinkedIn como principal canal B2B
- Integrar IA generativa y agentes inteligentes en los procesos de marketing para automatizar tareas, optimizar campañas, generar contenido y mejorar la toma de decisiones
- Analizar métricas de negocio como CAC, LTV, conversión, atribución y ROI; elaborar informes y proponer acciones de mejora continua
- Diseñar procesos, herramientas y KPIs para construir el departamento de Marketing Online desde cero y liderar su crecimiento futuro
- Trabajar de forma coordinada con Dirección y el equipo Comercial
- Impulsar una cultura basada en la experimentación, el análisis de datos y la mejora continua mediante pruebas A/B y optimización constante
Requirements:
- Experiencia previa liderando estrategias de Marketing Online en empresas tecnológicas, SaaS, marketplaces o plataformas B2B
- Experiencia demostrable diseñando y ejecutando planes de marketing de principio a fin en entornos de crecimiento (startup o scale-up)
- Dominio avanzado de Google Ads y experiencia gestionando presupuestos con responsabilidad sobre resultados
- Experiencia en LinkedIn Ads y conocimiento profundo de LinkedIn como canal de adquisición B2B
- Conocimientos sólidos de SEO, SEM, analítica digital y optimización de conversiones
- Experiencia aplicando IA generativa y agentes inteligentes a procesos de marketing de forma estratégica y operativa
- Nivel alto de inglés, tanto oral como escrito
- Perfil analítico, orientado a métricas de negocio y toma de decisiones basada en datos
- Persona autónoma, proactiva y con capacidad para combinar visión estratégica y ejecución ("hands-on")
- Se valorará experiencia en HubSpot, automatización de marketing, HR Tech, recruitment o marketplaces de doble cara
Benefits:
- Contrato indefinido
- Horario flexible
- Trabajo 100% remoto desde España
- Hasta 15.000 € variables según objetivos
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