Growth Marketing Lead
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Job Description
Growth Marketing Lead responsible for building demand engine in B2B markets for Nash's logistics platform. Fusing GTM tech and AI with marketing strategies across various channels.
Responsibilities:
- Own the plays, demand, distribution, and lifecycle that turn a huge, varied market into pipeline.
- Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership.
- Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged.
- Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline.
- Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it.
- Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play.
- Drive organic social distribution, and boost the content that performs to your target audiences.
- Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays.
- Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving.
- Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve.
- Own reporting and attribution: what’s working, what’s driving pipeline, and the next move.
- Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.
Requirements:
- 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
- Proven ABM and outbound plays: you’ve built, run, scaled account-based programs and outbound motions from target list to booked pipeline.
- Fluent across the GTM stack, from enrichment, intent, and automation to paid (Google Ads, LinkedIn) and the CRM underneath (Salesforce).
- Experience working in Claude Code (or your LLM of choice) and git repos: you’re using AI to build, version, and ship your own tools in a code-backed environment
- A builder who works with platforms and their APIs: you’ve shipped workflows and automations across a GTM stack, and you want to go further.
- You’ve marketed complex B2B or enterprise products, and you get fluent in a new vertical fast.
- Alignment to Nash culture: high ownership, sharp design, curiosity, candor, and a bias to build and ship fast.
Benefits:
- Competitive compensation and opportunity for equity
- Flexible paid time off
- Health, dental, and vision insurance
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