Growth Marketing Manager
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Job Description
Growth Marketing Manager responsible for managing paid social performance across channels like Meta and TikTok for Mockingbird. Analyzing data and driving creative to improve customer engagement.
Responsibilities:
- Own day-to-day performance across our paid social channels — primarily Meta and TikTok — plus oversight of a handful of other smaller channels
- Dig into campaign data daily: analyze trends in key metrics like click-through rates and conversion rates, and build a clear narrative on where to focus and why
- Become a subject matter expert on different account structures, campaign setups, testing methodologies, and stay up to date on all the latest changes in Meta and TikTok Ads Manager
- Own your creative output — you’ll be responsible for ensuring you’re getting the volume, velocity, and variety of creative you need for your channels to be successful.
- Develop a sharp vision for our creative pipeline — staying deeply curious about what resonates with our customer, understanding fast-moving trends, and translating what’s working for other brands.
- Track and report on channel performance, translating trends into clear narrative and recommendations.
- Use AI tools to work more efficiently — whether that's building prioritization workflows, generating ad variations, or shortcutting research.
Requirements:
- You're comfortable in data and you know what to do with it.
- You can orient quickly, figure out where to focus, and turn numbers into a clear point of view.
- When something isn't working, you don't wait for someone to hand you the answer.
- You generate ideas, think from the customer's perspective, and test your way toward better results.
- You're a strong writer and a self-sufficient creative.
- You can develop concepts and write ad copy on your own.
- You can communicate your thinking clearly.
- You've done something — a job, a project, a way of working — that trained you to think rigorously and creatively at the same time.
- You're curious about AI and already experimenting & succeeding in leveraging it to do better work, not just faster work.
Benefits:
- Comprehensive medical / dental / vision coverage
- Equity for every full-time employee
- Flexible Paid Time Off, including a minimum of at least 15 days off per year
- 16 weeks of 100% paid Parental Leave for all team members
- Family planning support through a complimentary Kindbody membership and medical plans that include coverage for fertility treatment and reproductive technology
- 401(k) with 401(k) with 100% company match up to 2% of your salary
- Quarterly wellness stipend and annual work-from-home stipend
- Discounted memberships to the Peloton app and OneEleven (financial wellness)
- 12 free virtual therapy sessions a year with Talkspace
- Family & friends discount on Mockingbird products, plus free products for yourself when you join
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