Growth Marketing Specialist
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Job Description
Growth Marketing Specialist executing and optimizing campaigns across the marketing funnel for measurable business growth at Perseus Group. Collaborating with cross-functional teams to drive acquisition and pipeline growth.
Responsibilities:
- Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals
- Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion
- Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion
- Organize and maintain marketing assets for scalable and consistent use across campaigns
- Apply SEO, SEM, and web form strategies to enhance visibility and lead generation
- Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics
- Leverage organic and paid social media strategies to amplify campaign reach and engagement
- Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance
- Design and execute A/B tests to optimize messaging, creative, and conversion rates
- Analyze marketing performance data to uncover insights and inform ongoing strategy.
Requirements:
- 3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles
- Proven track record of driving measurable user and revenue growth through multi-channel campaigns
- Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo)
- Deep understanding of performance marketing, funnel metrics, and conversion optimization
- Comfortable interpreting data and applying insights to improve marketing performance
- Ability to thrive in a collaborative, fast-moving environment with multiple stakeholders.
Benefits:
- Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match)
- The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.
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