Growth Product Manager, B2C
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Job Description
Growth Product Manager responsible for B2C product activation and retention in innovative fintech solutions. Leading experimentation and cross-functional collaboration to enhance user engagement.
Responsibilities:
- Own experimentation within the product and generate insights to measurably increase activation and retention for our B2C product
- Turn qualitative signals from Userback and quantitative product analytics into a focused roadmap and high-velocity feature iterations
- Lead activation and retention strategy across the B2C funnel (signup → onboarding → first value → recurring value → recovery/winback)
- Run high-velocity experiments: define hypotheses, success metrics and guardrails; design variants; coordinate development; analyze results and document learnings
- Implement user-journey measurement with a clear event taxonomy; ensure dashboards, funnels and cohorts are reliable and actionable
- Translate Userback insights into actions: classify, tag and synthesize qualitative feedback; validate it with quantitative data and convert it into problem definitions and clear specifications
- Optimize onboarding and habit loops: progressive disclosure, checklists, templates, nudges, education and lifecycle messaging
- Reduce churn: identify drivers of drop-off; implement reactive and preventive retention tactics (e.g., in-app alerts, rescue offers, reactivation flows)
- Collaborate cross-functionally with Engineering, Design, Data, Marketing, Risk and Support to deliver end-to-end experiments and durable features
- Communicate openly: weekly growth reviews, experiment flow management, post-launch reports and roadmap updates
Requirements:
- 3+ years of experience as a Product Manager in Growth/PLG for a B2C product
- Proven track record of impacting activation and retention through in-product changes
- Strong analytical toolkit (funnels, cohorts, retention curves, survival analysis, fundamentals of statistical power and sample sizing)
- Intermediate proficiency in SQL and Excel
- Hands-on experience with modern analytics and experimentation stacks (e.g., Amplitude, Mixpanel, GA4 or equivalents)
- Experience operationalizing qualitative feedback (Userback or similar) into problem definitions, hypotheses and specifications
- Excellent product sense and UX instinct; clear and concise communication; bias for action and iteration
- Preferred: "AI-first" mindset — experience building AI-powered tools, agents or automated workflows
- Growth experience in mobile applications (iOS/Android) and conversion/retention tactics in App Stores
- Experience with pricing and packaging, trial/freemium testing and paywall/plan upgrade strategies
- Personalization and segmentation (rule-based or ML-assisted) for lifecycle and in-product messaging (nudges)
Benefits:
- Life insurance
- Health and dental plan
- Transportation allowance
- Meal and food allowances (VR + VA)
- Childcare subsidy
- Extended parental leave
- TotalPass or Wellhub (wellness benefits)
- WFA (Work From Anywhere)
- Discounts on Decolar.com
- Golden Farma discounts
- Home office allowance
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