E-commerce Marketing Manager
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Job Description
Marketing Manager responsible for scaling marketing strategies for a premium campervan accessories e-commerce brand. Leading a team and optimizing campaigns across various platforms.
Responsibilities:
- Manage and optimize multi-channel campaigns across Meta, Google, TikTok, and emerging platforms to maximize ROI.
- Develop and execute strategies to increase brand awareness, community engagement, and brand search volume.
- Track, analyze, and report on performance using tools like GA4, Shopify analytics, and attribution platforms.
- Collaborate with our content team to develop hooks, creatives, and messaging that resonate with our vanlife community.
- Drive improvements across funnels, from awareness to retention, ensuring a seamless and engaging customer experience.
- Plan and allocate marketing budgets to maximize efficiency and meet performance targets.
- Work with operations, product development, and leadership to align marketing with launches, inventory, and business priorities.
Requirements:
- 4+ years of experience as a marketing manager with a focus on e-commerce DTC.
- Experience in Shopify
- Experience in managing a team of minimum 3 people
- Experience working with US market
- Proven track record scaling paid media while building brand equity in Google and Meta.
- Strong analytical skills with experience managing marketing KPIs.
- Creative mindset with a data-driven approach.
- Excellent communication and project management skills.
- Passion for adventure and the outdoors is a big bonus.
Benefits:
- Competitive salary + salary package including:
- HMO (PHP200K Limit)
- 13th month salary
- Annual leave
- Sick leave
- Biannual bonus
- Opportunity to join a fast-scaling brand in growth mode.
- Creative freedom and ownership of marketing strategy.
- A passionate, global team that values innovation.
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