Head of Marketing
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Job Description
Head of Marketing driving B2B growth strategy for a forward-thinking legal tech company. Collaborate with cross-functional teams and leverage data for impactful marketing initiatives.
Responsibilities:
- Develop and execute growth marketing strategy across digital ads, SEM, and email campaigns
- Create a demand- and lead-generation engine using account-based marketing
- Collaborate with internal teams for strategy and product launches
- Partner with Customer Success, Sales, and Operations to support pipeline goals
- Measure and report campaign effectiveness to optimize results
- Work with content specialist to reinforce SEO strategies
- Implement social media and PR strategy to position executives as thought leaders
- Track and communicate key marketing KPIs weekly and monthly
Requirements:
- 5+ years of experience in B2B SaaS marketing
- Proven track record of delivering measurable marketing success
- Experience in legal tech or marketing to regulated audiences
- Startup and growth-stage experience preferred
- Team leadership and project management experience
- Data-savvy with analytical skills
- Familiarity with Hubspot, Salesforce, Wordpress, and other marketing tools
- Strong written and verbal communication skills
- Ability to manage multiple priorities
- Commitment to team cooperation and culture
Benefits:
- Customer-obsessed, forward-thinking culture
- Opportunities for professional development
- Collaborative and diverse team environment
- Supportive workplace culture
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