VP of Marketing
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Job Description
VP of Marketing to elevate Sembi's marketing organization for AI software quality platform. Leading brand and market strategy to accelerate growth and establish thought leadership.
Responsibilities:
- Lead and develop Sembi marketing including demand gen, product marketing, content, partner marketing, events, digital marketing, and communications
- Build scalable processes, operating rhythms, and performance management frameworks that support continued growth
- Leverage AI technologies to improve marketing effectiveness, personalization, content creation, and operational efficiency
- Drive the launch of our new Sembi IQ brand & disruptive technology positioned to optimize the AI SDLC being rapidly adopted across the industry
- Position Sembi as a leading voice in AI-powered software quality and AI SDLC governance
- Develop portfolio level positioning and messaging that strengthens the Sembi platform while maximizing the growth of individual brands
- Establish Sembi as a recognized leader in software quality, security and AI across customers, analysts, partners, and industry influencers
- Develop and execute the marketing strategy across the portfolio to accelerate ARR growth and strengthen market position
- Drive content programs that support awareness, SEO, executive engagement, and conversion
- Own market segmentation, ICP definition, buyer personas, messaging, and value proposition development
- Lead market research, competitive analysis, and ICP development
- Lead product marketing strategy across the portfolio including execution of product launches and releases
- Guide market expansion, pricing and packaging input, and category strategy in partnership with Product and Sales leadership
- Own marketing sourced and influenced pipeline and build scalable frameworks that measure, forecast, and report on marketing’s impact on revenue with demonstrable ROI
- Lead multi-channel demand generation across content, digital, events, partnerships, and product-led growth
- Execute a partner marketing strategy that enables partners to grow pipeline, accelerate sales cycles, and expand revenue
- Collaborate with Customer Success on lifecycle marketing, retention, advocacy, and expansion initiatives in particular across our Enterprise segment
Requirements:
- 10+ years of B2B SaaS marketing experience, including leadership at the Senior Director level or above
- Experience partnering closely with Sales, Product, Engineering, and RevOps teams
- Track record of hiring, developing, and leading high-performing marketing talent
- Deep expertise in demand generation, content marketing, ABM, and enterprise go-to-market strategies
- Strong understanding of attribution, pipeline management, and revenue operations
- Experience in developer tools, DevOps, software testing, cybersecurity, or related technical markets is highly desirable
- Familiarity with multi-product or platform businesses is preferred
Benefits:
- None specified
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