Head of PR & Communications
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Job Description
Head of PR & Communications leading B2B storytelling and strategy within Canada's Directive agency. Manage divisions, enhance client relations, and operationalize effective communications.
Responsibilities:
- Partner with the Managing Director to operate Directive's communications division across PR, Influencer, and Organic Social
- Serve as a subject matter expert across all three practice areas. You set the standard of excellence and champion your team.
- Manage the division P&L, including revenue targets, staffing models, utilization, and margin
- Serve as the senior exec sponsor on communications accounts, delivering strategic counsel to C-suite and senior marketing stakeholders, as a point of escalation
- Interface with the Head of Client Strategy to ensure service lines work seamlessly together.
- Build, manage, and develop a team of communications professionals by hiring, onboarding, coaching, and holding them to a high bar
- Create and enforce quality standards and delivery frameworks that produce consistently excellent client work
- Develop integrated communications strategies for B2B clients across earned, shared, and owned channels
- Cultivate and maintain strong media relationships across trade, business, and tech press
- Lead B2B influencer strategy, identifying the right voices — from analysts to industry creators — to amplify client narratives
- Oversee organic social strategy as an extension of communications, ensuring your team maintains brand voice consistency and audience engagement
- Assist in driving new business development: act as a subject matter expert from operations on client proposals in partnership with the Managing Director and Growth team.
- Identify and execute cross-sell opportunities in partnership with Directive's other service lines.
- Establish KPIs and reporting frameworks that tie communications programs to real business outcomes
- Contribute thought leadership internally and externally to establish Directive's communications practice in the market
- Recruit, develop, and retain top communications talent
Requirements:
- 10+ years of experience in communications and PR
- Experience in the B2B sector
- Agency experience a must
- Deep expertise across PR, media relations, influencer, and organic social — you can do the work, teach the work, and raise the bar on the work
- Experience managing a P&L and owning the operational health of a team or practice
- Strong media relationships and a track record of earning meaningful coverage in trade, business, and tech press for B2B clients
- Proven ability to develop and execute B2B influencer programs, including analysts, industry thought leaders, and emerging creator channels (podcasts, Substacks, LinkedIn)
- Experience developing organic social strategy as part of an integrated communications program
- Demonstrated success managing and growing enterprise B2B client accounts
- Track record of tying communications strategy to measurable business outcomes — brand awareness, share of voice, pipeline influence, and revenue
- Excellent written and verbal communication skills, with the ability to translate complex B2B narratives into compelling stories
- Familiarity with AI tools and how they're reshaping media targeting, content creation, and measurement
- Willingness to travel to visit clients on an as-needed basis
Benefits:
- Compensation for this role includes a competitive base salary
- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
- Benefits to Support the Whole Person:
- 🧠 **Mental** - Access to certified therapists through **Spring Health**, membership to **Headspace**
- 💪 **Physical **- Physical therapy through **Omada, **thousands of **Aaptiv** virtual workouts**, **complimentary **One Medical** membership for primary and virtual care
- 🛫 T**ime Off** - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
- 💰 **Financial** - Traditional and Roth 401(k) with a 3% company match
- 🌟 **Bonus** - Annual bonus based on tenure, which scales in total amount over time
- 🌴 **Annual Company-wide Retreat**
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