Senior MarCom Specialist, PR Specialist
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Job Description
Senior MarCom Specialist leading B2B communications initiatives including PR, content, and events. Collaborating with teams to enhance brand visibility and reputation in the US market.
Responsibilities:
- Build and strengthen brand visibility and market reputation
- Drive PR initiatives, media placements, and industry publications
- Support award submissions, research publications, and thought leadership activities
- Collaborate with leadership on expert commentary and industry positioning
- Identify communication opportunities that support business growth
- Lead marketing support for industry events and expos
- Coordinate event execution end-to-end
- Manage branded merchandise and event-related materials
- Collaborate with vendors, partners, and external providers
- Support Sales teams with communication and marketing assets
- Develop LinkedIn-focused content initiatives
- Create communication materials for campaigns, announcements, and partnerships
- Ensure consistency of messaging and brand tone across channels
Requirements:
- 5+ years of experience in Marketing Communications, PR
- Strong background in B2B communications and brand positioning
- Proven experience driving PR, media relations, and thought leadership initiatives
- Experience managing industry events, expos, or conferences
- Strong content creation and storytelling skills
- Ability to independently lead projects from idea to execution
- Excellent communication and stakeholder management skills
- Experience working with cross-functional teams
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