PR Manager – Outdoor & Adventure
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Job Description
PR Manager for outdoor and impact-driven brands, focusing on media relations, storytelling, and strategic campaigns. Engaging with outdoor culture and building relationships across the industry.
Responsibilities:
- Lead day-to-day PR across outdoor and impact-driven brands
- Build meaningful relationships with outdoor, gear, trade, business, and impact media
- Pitch launches, founder stories, partnerships, events, and cultural moments
- Write sharp pitches, press materials, talking points, and client comms
- Serve as a trusted client lead and strategic partner
- Support PR strategy, campaign planning, and big-picture thinking
- Manage media calendars, launches, trade shows, and press opportunities
- Stay plugged into outdoor culture, sustainability, and industry trends
- Coordinate media events, interviews, press trips, and activations
- Turn coverage and insights into clear, actionable reporting
- Collaborate across creative, social, digital, and strategy teams
- Manage and mentor rising talent with clear direction and thoughtful feedback
Requirements:
- Strong relationships across outdoor, gear, trade, and lifestyle media
- Deep understanding of outdoor culture, communities, trends, and the future of the industry
- A genuine connection to the outdoors and the people in it
- Resourceful, proactive, and always looking for smarter ways to improve the work
- Clear, thoughtful writer with strong instincts for storytelling and media relevance
- Able to turn products, founders, and brand missions into compelling stories and media angles
- Strong client management, organization, and follow-through
- Comfortable balancing big-picture strategy with hands-on execution
- Direct communicator with confidence presenting ideas and recommendations
- Collaborative mindset with a thoughtful approach to inclusive storytelling
- Familiar with PR reporting, media monitoring, AI, and workflow tools
- Experience with affiliate, influencer, or social strategy is a plus.
Benefits:
- Competitive compensation + referral bonus opportunities
- Health, dental, vision, life, and disability coverage
- Retirement matching program
- Unlimited PTO (birthdays off, holidays, and Early Fridays)
- Flexible schedules and work-from-home support
- Paid maternity and paternity leave
- Professional development and growth opportunities
- Laptop and other technology associated with work
- Collaborative team culture with regular team connects
- Dog-friendly offices
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