Public Relations Executive
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Job Description
Public Relations Executive focused on building SmartBuyGlasses brand awareness through media coverage and partnerships. Collaborating with cross-functional teams to drive strategic PR initiatives and engage with influencers.
Responsibilities:
- Pitch journalists and land media coverage in fashion, lifestyle, and business publications
- Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
- Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
- Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions. Make SmartBuyGlasses a name people encounter outside the ad break
- Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
- Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial
- Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
- Help run the editorial calendar: briefs, review loops, speed to publish
- Track coverage and report what’s working, clearly and without fluff
- Run disciplined experiments on formats and hooks. Kill what doesn’t work fast
Requirements:
- 3+ years hands-on experience in PR, Brand, or Partnerships at a consumer, fashion, lifestyle, or e-commerce brand, with direct ownership of commercial outcomes
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Growth mindset. You open doors, pick up the phone, follow up, ship at 85%. You don’t wait for permission or perfect briefs
- Experience placing media coverage in fashion, lifestyle, or business publications
- Some experience with collabs, brand partnerships, or influencer and ambassador work
- Commercial awareness — you think in branded demand and real outcomes, not impressions or EMV
- Excellent written and verbal English communication
- Comfortable working alongside merchandising, influencer, creative, and SEO teams
- Self-starter with a bias for action. Organised, reliable, ships on time
- High attention to detail and a proactive attitude
- A passion for learning and improving continuously
Benefits:
- Competitive base + monthly performance bonus + fast-track career growth
- Exposure to founders & C-level
- Global international team, strong company values and culture
- Work from anywhere: WFH or hybrid — your choice
- Real career acceleration: we want to mentor ambitious people and fast-track their growth
- Monthly bonuses tied to performance and commercial wins
- Flexible holidays and autonomy over your time
- Fast decisions and shipping culture. Days, not quarters.
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