Head of User Acquisition
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Job Description
Head of User Acquisition leading strategy and performance for a top microlearning app across Meta and Google. Responsible for driving acquisition and growth through paid channels and web funnels.
Responsibilities:
- Own UA strategy and performance across Meta and Google
- Own acquisition through web funnels and subscription flows
- Define channel architecture and scaling frameworks
- Drive spend growth with ROI / LTV discipline
- Lead UA automation and system development: evolve Meta automation model, build Google automation and structure
- Build UA operating model and performance standards
- Hire, structure, and develop UA team
- Raise execution quality and experimentation velocity
- Partner with product, analytics, creative, and funnel teams
- Align UA experiments with funnel and product experiments
- Own portfolio-level performance metrics
Requirements:
- 5+ years in User Acquisition / Performance Marketing
- Proven UA leadership experience
- Deep hands-on expertise in: Meta Ads, Google Ads, web funnel acquisition
- Experience scaling large paid acquisition budgets
- Experience with subscription / B2C digital products
- Strong systems and experimentation mindset
- Experience building UA frameworks and processes
- Experience hiring and developing UA managers
- Comfortable owning revenue and efficiency metrics
- Strong analytical and strategic thinking
- English B2+
Benefits:
- Performance compensation tied to real results.
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