Integrated Communications Manager
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Job Description
Integrated Communications Manager managing multimedia content for educational communications at Macmillan Learning. Overseeing key channels and innovative strategies to engage audiences.
Responsibilities:
- Create visual-first storytelling: Develop multimedia content that captures Macmillan Learning’s culture, purpose, and people, from quick-turn social reels to short-form explainers and documentary-style employee stories.
- Elevate message delivery: Create authentic communications that reach employees where they are.
- Prototype new formats: Pilot emerging communication styles like interactive video, AI avatars, and short-form “micro-messaging” for complex topics.
- Enhance multimedia quality and scale: Use AI tools to improve speed, polish, and accessibility while maintaining a consistent brand voice.
- Support podcast innovation: Help us evolve The What & Who of EDU, improving production quality, experimenting with cross-channel promotion, and testing new segment styles.
- Manage internal and external communications channels: Oversee the content calendar and flow for MLHQ (intranet), LinkedIn, YouTube, Instagram, and internal newsletters.
- Maintain consistency and relevance: Ensure that each platform tells a coherent story, what shows up on LinkedIn aligns with what employees see internally.
- Build repeatable content systems: Develop templates for executive updates, culture moments, podcast promotion, and thought leadership, ensuring efficient and consistent production.
- Track performance and iterate: Track engagement across channels, create dashboards that visualize impact, and use insights to refine storytelling formats and posting cadences.
- Promote Macmillan Learning’s voice: Develop creative submissions for awards, panels, and speaking opportunities.
- Partner with key stakeholders and teams across the company, including people and culture, product/editorial teams, and marketing to drive collaborative content creation, sharing, and implementation.
Requirements:
- Bachelor's Degree.
- Five years of professional communications experience.
- Proven success managing content ecosystems, from internal communications platforms to external social media, with an understanding of how each channel drives engagement and perception.
- Experience applying strong editorial judgment and ability to tailor content for executive, employee, and external audiences.
- Experience and comfort with interpreting metrics, visualizing insights, and iterating content strategies based on performance data.
- Demonstrated ability to work independently and cross-functionally.
- Proven fluency in visual storytelling, thinking about framing, pacing, and other areas that make content compelling.
- Experience demonstrating strong analytical and creative problem-solving skills.
- History of curiosity and self-motivated learning about emerging platforms and formats (interactive video, internal TikTok-style updates, generative visuals).
- Experience applying attention to detail.
Benefits:
- Competitive pay and bonus plan
- Generous Health Benefits (Medical, Dental, Vision)
- Contributions to your 401k retirement account through Fidelity
- Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day, Juneteenth, Indigenous People's Day, Election Day, and more!)
- Employee Assistance Program, Education Assistance Program
- 100% employer-paid life and AD&D insurance
- And much more!
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