Integrated Marketing Lead – Acute Care & Monitoring
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Job Description
Integrated Marketing Lead shaping Medtronic's acute care and monitoring portfolio strategy. Driving launches, market analysis, and integrated growth programs across EurAsia.
Responsibilities:
- Develops and implements enterprise-wide, integrated marketing programs
- Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives
- Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts
- Oversees the creation of all types of content to achieve Medtronic's reputational and messaging aims
- Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies
- Develops reputational KPIs, listening tools and strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis
- Leverages insights to strengthen programs and build new strategies
- Builds and maintains stakeholder contact programs and databases to directly connect and share Medtronic's point of view and insight with the right audiences
- Shapes portfolio strategy, drives upstream marketing initiatives, and supports the introduction and adoption of solutions across diverse markets
- Aligns portfolio priorities with market opportunities and customer needs across regional commercial teams, global stakeholders, product management, and clinical experts
- Leads market analysis, product launch leadership, stakeholder engagement, and growth strategy execution across the EurAsia region
Requirements:
- Bachelor's degree and 10+ years of marketing experience, including portfolio management, product marketing, or strategic marketing responsibilities
- Experience developing portfolio strategies, leading product launches, and supporting pricing strategy initiatives
- Experience managing cross-functional projects and influencing stakeholders across global and regional matrix organisations
- Experience analysing market, customer, and competitive data to develop business recommendations and strategic plans
- Experience within the healthcare, medical device, life sciences, or related healthcare industry
- Preferred: Master's degree or Master of Business Administration (MBA)
- Preferred: Experience leading large-scale healthcare strategic initiatives across multiple countries or regions
- Preferred: Experience developing innovative value propositions and portfolio growth strategies
- Preferred: Capital equipment commercial experience within emerging markets
- Preferred: Experience engaging with healthcare professionals, Key Opinion Leaders (KOLs), and industry stakeholders
Benefits:
- Competitive Salary and flexible Benefits Package
- Wide range of benefits, resources, and competitive compensation plans designed to support employees at every career and life stage
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