Lifecycle Marketing Manager
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Job Description
Lifecycle Marketing Manager at Jiffy overseeing email, SMS, and customer journey strategies. Focused on engagement, conversion, and retention in a growth-oriented role.
Responsibilities:
- Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels.
- Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back.
- Build and optimize automated journeys using behavioral, transactional, and preference-based triggers.
- Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts.
- Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies.
- Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent.
- Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix.
- Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action.
- Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings.
- Ensure best practices around deliverability, compliance, and customer experience.
Requirements:
- **Basic Qualifications**
- 4+ years of experience in lifecycle, CRM, or retention marketing roles.
- Hands-on experience managing email and SMS programs for an eCommerce or consumer brand.
- Strong analytical skills with experience using analytics platforms and spreadsheets to track and interpret performance.
- Experience building and managing automated customer journeys.
- Excellent written communication skills with a strong sense of voice, tone, and messaging hierarchy.
- Ability to manage multiple initiatives in a fast-paced environment.
- **Preferred Qualifications**
- Experience with lifecycle platforms such as Klaviyo, Braze, Iterable, or similar tools.
- Experience supporting creator-, SMB-, or prosumer-focused audiences.
- Familiarity with segmentation, personalization, and behavioral targeting at scale.
- Comfort working cross-functionally with product, paid media, and analytics teams.
- Builder mindset with a desire to test, iterate, and continuously improve lifecycle programs.
- Experience in high-growth or startup environments.
Benefits:
- **What We Offer**
- Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses.
- Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
- Retirement Planning: 401(k)
- Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
- Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
- Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
- Professional Development: Annual stipend to support your learning and career growth.
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